Description
The Role
The Director of Revenue Marketing is a commercially-minded leader responsible for building and scaling Aiven’s global revenue engine. This role is responsible for driving top-of-funnel acquisition, nurturing leads, and accelerating deal velocity. You will lead a high-performance team of field marketers, demand generation managers, and digital specialists to drive aggressive net-new logo acquisition and customer expansion. This is a high-velocity role that requires a deep understanding of how to balance a frictionless PLG motion with a sophisticated, high-touch SLG enterprise sales cycle. You are an expert at breaking through the noise, thinking outside the box, and delivering measurable revenue impact.
Key Responsibilities
- Develop and execute comprehensive demand generation strategies to drive signups and trials for the PLG motion and high-value pipeline for the SLG sales team.
- Ensure a seamless handoff to the Growth team for activation and monetization and close alignment on revenue outcomes to optimize top of funnel efforts.
- Develop and launch integrated, multi-channel campaigns that target both technical users (developers/engineers) and senior executive audiences (CTOs/VPs). You will own the strategy from initial awareness through to mid-funnel sales plays.
- Work in lockstep with Sales leadership to develop and amplify sales plays, ABM strategies, and field marketing initiatives that accelerate deal velocity and increase win rates.
- Maintain a relentless focus on data. You will own the revenue marketing budget and be responsible for optimizing marketing contribution to pipeline and revenue and ROI. You must be able to translate complex data into actionable growth strategies.
- Establish robust reporting and attribution models to track campaign performance, pipeline and revenue contribution.
- Act as the connective tissue between Sales, Product Marketing, and the Content & Community teams to drive revenue. You will ensure that Aiven’s technical thought leadership is effectively weaponized into demand-driving campaigns.
- Recruit, mentor, and lead a world-class team. You are a high-energy coach who sets a high bar for excellence, fosters a culture of experimentation, and drives a fast-paced work environment.
Requirements
- 8+ years of experience in demand generation or revenue marketing within a high-growth B2B SaaS company, with a proven track record of managing hybrid PLG/SLG motions.
- You think in terms of ARR and pipeline, not just clicks and leads. You have a deep understanding of sales cycles and how marketing can best support account executives and inside sales.
- Deep understanding of both PLG and SLG funnels and how they intersect.
- Strong analytical skills and a master of the marketing tech stack to prove marketing’s impact. .
- You have a "growth hacker" mindset and are constantly looking for unconventional ways to differentiate Aiven and break through the noise in a competitive market.
- You thrive in fast-paced environments, possess high energy, and have a bias for action. You are an exceptional communicator and a natural builder of high-performing teams.
Similar jobs
Est. 80,000 EUR
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
Est. 80,000 EUR
Manager, Sales Operations Cork, Ireland Sales Operations sits inside Revenue Operations (RevOps) at Aiven. The team runs the operating rhythm behind our global sales organization: forecasting, pipeline analytics, territo…
Est. 65,000 EUR
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
Est. 80,000 EUR
Marketing Operations sits inside Revenue Operations (RevOps) at Aiven. The team covers three functions — MarTech, Marketing Operations, and Marketing Analytics — running the engine behind Marketing across PArdot, Salesfo…
We're looking for a Director of Growth Marketing to lead our global new logo pipeline engine for twelve months while our current Director is on maternity leave. This is a full-scope cover. You'll own the number, lead the…
Est. 200,000 USD
Our mission is to transform how people and machines work together to push the boundaries of human productivity. A leader in Industrial AI, Augury helps the world’s manufacturers leverage real-time production insights to…
Est. 120,000 GBP
The Team + The Role The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands. This is a rare o…
Est. 115,000 USD
Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their…
About AppDirect Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any…
Est. 55,000 EUR
The Role As the SEO & AEO Specialist, you own Aiven’s discoverability in the age of generative AI. You are a modern search strategist who understands that search has evolved into a complex ecosystem of Generative AI,…
Est. 80,000 GBP
About AvePoint: Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Goog…
Location: Singapore We are looking for a Revenue Operations Director – APAC to lead RevOps for our high‑growth APAC region, one of the company’s largest revenue‑generating markets. This is a critical regional role that b…
Est. 200,000 USD
Position number - 2877 At AppsFlyer, we believe every challenge is an invitation to innovate. We're looking for a Manager of Sales Development to lead our North America SDR team: Six reps in San Francisco running the top…
Est. 80,000 EUR
Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by…
Est. 80,000 EUR
Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the wo…
Est. 80,000 GBP
About the Company We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their…
Est. 80,000 EUR
Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the wo…
Est. 80,000 GBP
Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are yo…
Est. 120,000 USD
About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise…
Est. 120,000 USD
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
Est. 140,415 USD
Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built…
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
Est. 333,000 USD
About Glean: Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Sear…
Est. 60,000 EUR
About the Job As a key growth accelerator, A11 partners with Europe’s most ambitious startups and scaleups, corporates and SMBs to connect them with top-tier talent ready to make an impact. We're looking for an experienc…
Est. 220,000 USD
Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by…
Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the wo…
Est. 120,000 GBP
Position Overview The Director of Commercial Operations is a senior strategic role at the leadership table of GLG’s Professional Services & Corporate revenue engine, reporting to the Global Head of Commercial Operati…
AppsFlyer is actively seeking an experienced and dynamic Senior Account Manager to take ownership of the entire commercial lifecycle for our enterprise clients. In this role, as the enterprise commercial lead, you will l…
Est. 103,500 USD
Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their…
Est. 85,000 USD
About DevRev At DevRev, we're building the future of work with Computer – your AI teammate. Unlike traditional tools, Computer unifies all your data sources, tools, and workflows into a single AI-ready platform, giving e…