Brand, Content & Application Media Producer

Role Purpose

This role owns the creation of visual, video, and application-based content that makes Apera's technology easier to understand, easier to trust, and easier for sales to use in conversations with prospects and customers.

This person turns technical proof into compelling content: application videos, short clips, product visuals, social media assets, sales enablement media, event content, webinar visuals, customer proof assets, and campaign creative.

The role is critical because Apera sells complex robotic vision technology. Buyers need to see it working. Sales needs visual proof. Marketing needs a steady content engine that can support demand generation, thought leadership, paid media, SDR outreach, website conversion, webinars, and trade shows.

Key Responsibilities

Application Video and Visual Content

• Produce application videos that show Apera's 4D Vision technology solving real automation challenges.
• Build and maintain a library of application-specific video content across use cases such as bin picking, machine tending, sorting, packaging, assembly, and other robotic vision applications.
• Create short-form clips for LinkedIn, YouTube, SDR outreach, paid media, website pages, retargeting, webinar follow-up, and event follow-up.
• Edit raw footage from engineering, demos, trade shows, customers, partners, and integrators into polished, usable marketing assets.
• Add captions, motion graphics, annotations, diagrams, and simple explainers that make technical content easier to understand.

Brand and Campaign Content

• Create campaign visuals for demand generation, ABM, webinars, content syndication, email, landing pages, and partner campaigns.
• Support LinkedIn and social media content with graphics, short videos, carousels, and visual storytelling.
• Turn longer-form assets such as webinars, reports, demos, and presentations into smaller derivative assets.
• Support product launch and event campaigns with visual assets, booth content, recap videos, and post-event follow-up content.
• Help maintain visual consistency across marketing channels.

Sales Enablement Media

• Create visual assets that help SDRs and sales explain Apera's value quickly.
• Produce short clips that can be used in sales outreach and follow-up.
• Support case studies, customer proof points, and application stories with video and visual assets.
• Build simple diagrams, animations, and graphics that explain how Apera's technology works and why it matters.
• Partner with sales, product, and engineering to identify the most useful proof points and application examples.

Content Capture and Repurposing

• Work with engineering, product, sales, partners, and integrators to capture new application demonstrations.
• Organize and manage raw video, images, screenshots, customer-approved visuals, and product footage.
• Repurpose existing footage into multiple formats for website, social, paid, sales, webinars, and events.
• Help create a repeatable process for turning technical demonstrations into market-ready content.
• Maintain a searchable and organized application media library that marketing and sales can use easily.

Website, Social and Digital Content Support

• Create or adapt visuals for website application pages, industry pages, landing pages, resource pages, and campaign pages.
• Support paid media creative for LinkedIn, YouTube, Meta, Reddit, retargeting, and other digital channels where appropriate.
• Create visual assets for SEO/GEO content, including diagrams, explainer visuals, screenshots, and application graphics.
• Support social media publishing with polished, on-brand assets that improve engagement and clarity.
• Create thumbnails, captions, cutdowns, and short-form visual hooks that make technical content more consumable.

KPIs and Success Measures

This role will be measured on both execution quality and business impact. Specific targets will be finalized with the marketing and sales leadership team based on current pipeline, funnel, campaign, and SDR performance baselines.

Content Production KPIs

• Number of application videos and clips produced.
• Number of campaign visuals, social assets, and sales enablement media assets delivered.
• Content production turnaround time.
• Percentage of assets delivered on time and aligned to campaign needs.
• Completeness and usability of the application media library.

Content Performance KPIs

• Video views, completion rate, and engagement rate.
• LinkedIn/social engagement on visual assets and short-form clips.
• Landing page conversion impact when video or visual proof is included.
• SDR and sales usage of video clips and enablement media.
• Campaign engagement and conversion from assets the role supports.

Sales and Campaign Support KPIs

• Number of sales-ready visual assets created for priority campaigns and use cases.
• Time required to turn raw demo footage into market-ready content.
• Number of event, webinar, and campaign assets repurposed across channels.
• Feedback from sales, SDRs, and marketing on asset usefulness and quality.
• Contribution to campaign execution velocity by reducing dependency on external creative support.

First 90-Day Outcomes

By the end of the first 90 days, this person should be able to:

• Create a repeatable video and visual content production workflow.
• Build the first set of short application clips from existing footage.
• Support active campaigns with visual assets and social content.
• Produce content for sales outreach, LinkedIn, webinars, paid media, and landing pages.
• Organize existing media assets into a usable content library.
• Create visual assets for at least one major campaign, launch, webinar, or event follow-up motion.
• Reduce the marketing leader's time spent creating visual and campaign assets.
• Help sales and SDRs explain Apera's technology faster through visual proof.

Ideal Candidate Profile

• 3-6+ years in video production, content production, design, brand media, or B2B content marketing.
• Strong video editing skills required.
• Comfortable creating short-form content for LinkedIn, YouTube, paid media, websites, webinars, and sales outreach.
• Experience with tools such as Adobe Creative Suite, Canva, Descript, Veed, OpusClip, CapCut, Figma, or similar platforms.
• Ability to translate complex technical concepts into simple visual stories.
• Strong eye for design, pacing, clarity, and storytelling.
• Comfortable working with technical teams and raw demo footage.
• Strong English communication skills.
• Able to work quickly, independently, and across multiple content formats.

Bonus: experience with robotics, automation, manufacturing, industrial technology, SaaS, or technical B2B products.

Working Style

• Hands-on operator who is comfortable building, launching, measuring, and improving work directly.
• Comfortable working in a fast-moving growth environment where priorities can shift quickly.
• Strong collaborator with sales, SDRs, product, engineering, agencies, and senior marketing leadership.
• Clear communicator who can turn complex technical information into practical business and campaign execution.
• High ownership mindset with strong attention to detail, follow-through, and performance outcomes.

Location and Language

• Mexico-based role.
• Strong written and spoken English required.
• Ability to collaborate with North American teams across time zones.

What we offer

• Equity Participation: As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.
• Competitive & Transparent Compensation: We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected salary range is MXN $510,000– $603,000 annually. The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.