Description
About the Company
Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies and to the CNBC Disruptor 50, Armada’s solutions are deployed in over 60 countries globally for organizations ranging from energy to defense.
With nearly $500 million in funding to date, Armada is backed by leading investors including Founders Fund, Lux, BlackRock and Microsoft (M12), alongside strategic partnerships with Microsoft, Dell, Palantir, NVIDIA, SpaceX, and Skydio. We are building the infrastructure layer for sovereign and edge AI - rugged, deployable compute for customers that cannot rely on centralized cloud.
Working at Armada means taking ownership, driving autonomy, and delivering impact. You’ll tackle challenges that haven’t been solved before and help build something transformative from the ground up. What you do here will not only define your career but help further Armada’s mission to bridge the digital divide for customers around the world.
About the Role
We are looking for a Product Marketing Manager (PMM) to define, position, and scale Leviathan, Armada’s AI Factory platform, one of Armada's flagship products.
This role sits at the intersection of Product, Engineering, and GTM with a primary focus on translating Leviathan’s capabilities into clear, differentiated value for enterprise and public sector customers deploying AI at the edge.
You will also be responsible for building the category narrative, economic story, and commercial motion for Leviathan, targeting infrastructure investors, sovereign governments, energy companies, and enterprise buyers deploying AI in disconnected environments.
This is a hands-on, operating PMM role, not a pure content or launch function. You will deeply understand how Leviathan works (AI infrastructure orchestration, distributed compute, deployment, and lifecycle management across cloud and edge environments) and turn that complexity into compelling positioning, messaging, and GTM execution.
The ideal candidate thrives in ambiguity, is comfortable with highly technical products, and wants meaningful ownership over how a category-defining AI edge platform is understood, sold, and adopted.
Location: United States (Flexible)
What You’ll Do
Product Marketing & Platform Positioning (Primary Focus)
- Own end-to-end positioning and messaging for Leviathan (AI Factory), including the category narrative and economic value story that holds up in investment and board-level conversations
- Build and evolve a category-defining narrative for AI Factory platforms, and continuously refine positioning strategy as the market matures
- Translate technical capabilities (AI orchestration, infra, deployment, lifecycle management) into clear customer value propositions
Define ICPs, buyer personas, use cases, and customer journeys across Leviathan’s distinct customer profiles:
- Infrastructure investors and developers (e.g., neoclouds)
- Sovereign governments
- Energy and industrial operators
- Defense and public sector programs
Partner with Product and Engineering to shape:
- Roadmap narratives
- Platform packaging
- Feature positioning
- Lead platform and feature launches with high internal readiness and strong external clarity
- Analyze competitive AI infrastructure, edge, and platform trends to define clear differentiation
AI Factory Use Cases & Vertical GTM
- Develop use case-led narratives for AI Factory deployments across industries, including:
- Public sector & defense
- Energy (oil & gas, utilities)
- Mining
- Telecommunications
- Manufacturing
- Map Leviathan capabilities to real-world AI deployment challenges:
- Limited connectivity
- Data sovereignty
- Security
- Distributed operations
Translate and message around key buying drivers, including:
- Sovereign AI requirements
- Power economics
- Speed of deployment
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