Description
Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.
Location: Woodinville, WA HQ, with frequent visits to client headquarter in Seattle, WA; or Nashville, TN, with remote work flexibility aside from visits to local clients.
Position Summary
In this role, you are both strategic and sales-driven to manage and grow a portfolio of high-value enterprise and/or hybrid accounts within the branded merchandise industry. This role requires a deep understanding of the promotional products and retail product development space, strong enterprise-level relationship management, and a proven ability to drive revenue growth through strategic planning, value-driven selling, and cross-functional collaboration.
You must be both a strategist and a closer and thrive on expanding client relationships, exceeding sales goals, and delivering creative solutions that align with brand compliance and client marketing objectives.
Key Responsibilities
Strategic Sales & Account Growth
- Own and exceed sales and margin goals across assigned accounts.
- Identify new opportunities within existing accounts to drive incremental revenue through strategic prospecting and relationship building.
- Act as a trusted advisor to clients, aligning merchandise strategies with their broader marketing and brand objectives.
- Lead Quarterly Business Reviews (QBRs) and Account Business Reviews (ABRs), delivering insights, performance metrics, and strategic roadmaps.
- Forecast revenue and contribute to long-term strategic planning for key accounts.
Client Relationship & Brand Stewardship
- Build and maintain strong relationships with client stakeholders, serving as the primary point of contact.
- Ensure full compliance with brand guidelines, contracts, and program standards.
- Deliver proactive, solutions-oriented support to meet evolving client needs, acting as both consultant and problem-solver
Cross-Functional Collaboration
- Work closely with Creative, Merchandising, Programs, Sales Ops, Supplier Relations, and other internal teams to deliver a best-in-class client experience.
- Develop merchandise strategies that reflect market trends and elevate the client’s brand.
- Coordinate and manage multiple complex projects with varying scopes, timelines, and logistical considerations.
Operational Execution
- Ensure client pre-sale, order and approval processes, supplier compliance standards and production timeline expectations are met
- Ensure all project communications, updates, and deliverables meet client and internal expectations.
- Accurately log and manage account activity in Salesforce to ensure full pipeline visibility and performance tracking.
Client Events & Onboarding
- Successfully onboard new enterprise clients, ensuring a smooth and strategic launch.
- Coordinate and attend client events as needed, ensuring high satisfaction and brand alignment.
- Participation in departmental and other meetings as required
- Other duties as assigned by direct manager, sales leadership and/or executive team
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field/experiences.
- Experience partnering with high-end retail clients (e.g., luxury, lifestyle, or premium food & beverage brands) to create bespoke promotional product assortments that reinforce brand identity and drive engagement.
- 5+ years of experience in the branded merchandise/promotional products industry preferred.
- Proven track record of sales success and strategic account growth.
- Exceptional communication skills — written, verbal, and interpersonal.
- Highly detail-oriented with strong organizational and project management skills.
- Comfortable working independently and collaboratively in a fast-paced, dynamic environment.
- Strong judgment, professionalism, and ability to navigate sensitive client interactions.
- Proficient in Microsoft Office Suite, and in giving Presentations; Salesforce experience strongly preferred.
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ESSENTIAL JOB RESPONSIBILITIES include but are not limited to: Supports and demonstrates IMA’s core values Values and understands the importance of diversity, equity, and inclusion among all IMA associates