RAF Manager | Betty CA

BettySofia, Bulgaria · Posted 15 days ago

Full-time

Description

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

About the role: We’re looking for a hands-on Referral Growth Manager to own our Refer-a-Friend (RAF) program end-to-end – from strategy and incentives to CRM journeys, product UX, and community mechanics. This person will turn RAF, “play together,” and our community hub into a scalable, measurable growth loop that drives new depositors, higher retention, and stronger engagement.

Key Responsibilities:

Define RAF strategy (eligibility, incentives, anti-abuse rules, promo calendar) and its role in the overall acquisition mix.
Own KPIs across the funnel: invites, registrations, NADs, first deposit, referrer LTV, friend LTV, and community engagement.
Design and execute automated journeys in your CRM (Smartico): RAF onboarding, winback, nudges to share, “play together” prompts, and ongoing engagement.
Build and test offer structures and messaging variants by segment (power referrers, social players, sleepers, bonus hunters), with strong experimentation discipline.
Turn the RAF base and community hub into a flywheel: peer challenges, group missions, tournaments, and UGC/content that fuels organic reach.
Collaborate on social, influencer, and content programs that promote RAF and “play together,” and close the loop so community actions are measurable and attributed.
Work with product and design to evolve the RAF flows (in-app entry points, referral UX, tracking, rewards experience) and the community hub (badges, tiers, social proof, shared sessions).
Maintain RAF dashboards, understand cohort behavior (RAF vs non-RAF, referrers vs referees), and run post-mortems on big pushes.

Requirements:

3–6 years in growth / lifecycle / CRM marketing, ideally in iGaming, fintech, or other regulated B2C verticals with bonuses and strict compliance.
Proven work on either referral programs, loyalty, or community-led growth initiatives where referrals/advocacy meaningfully impacted acquisition and retention.
Strong lifecycle and segmentation skills, hands-on in a major CRM platform, comfortable building multi-step automated flows and testing frameworks.
Data-literate: can pull and interpret performance data, partner well with analytics, and translate insights into experiments.
Product mindset: comfortable writing simple requirements, mapping flows, and prioritizing UX improvements that move KPIs.
Community sensibility: understands how to design mechanics that get people to invite friends, play together, post, and return.

What we offer:

Competitive salary
Premium Health insurance
Career and skills development opportunities
Fun and collaborative team environment
New modern office space

BettySofia, Bulgaria

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