Senior ABM Marketing Manager
Boston, Massachusetts, USA · Posted 9 days agoDescription
Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an integrated, multi-channel marketing account based-marketing strategy, spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels, in close partnership with sales leadership. This is a full-funnel, cross-channel mandate, with the latitude to prioritize the channels and programs that deliver the greatest impact.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You’ll Do:
- Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more.
- Support the design and execution of 1:many, 1:few, and 1:1 ABX marketing programs for the Commercial (Small and Midsize Business) segment, combining digital tactics, such as paid social and programmatic display, with dedicated field plays, such as direct mail, to break into and expand high-value accounts.
- Serve as both strategist and operator for the region: help define the marketing plan and lead execution across paid media, field marketing, and event teams.
- Architect the operating model and playbooks for dedicated programs and partner with cross-functional marketing teams to execute dedicated programs where regional support is needed, maintaining consistent quality and cadence across the Americas.
- Establish the reporting and measurement framework needed to evaluate program and channel performance, refining the strategy based on results.
- Maintain flexibility across channels and programs, prioritizing the tactics that deliver the greatest pipeline impact rather than adhering to a single fixed strategy.
- Demonstrate strong executive presence, partnering closely with sales leadership and cross-functional marketing teams, to align on goals and execution.
Who You Are:
- 9+ years of experience in demand generation, field marketing, or growth marketing, ideally within B2B SaaS, with a demonstrated track record of driving pipeline or opportunity growth for a segment, region, or business unit.
- 2+ years of experience running account-based marketing programs.
- A seasoned marketing professional capable of building a channel strategy from the ground up, with a strong understanding of sales process and goals and a track record of close sales-marketing collaboration.
- Strong working knowledge of paid media, with the ability to direct strategy and evaluate performance across channels.
- Proven experience planning and executing marketing events, including dedicated program series, executive forums, and sponsored or third-party events.
- Excellent written and verbal communication skills, with a proven ability to influence stakeholders and drive alignment across sales and marketing functions.
- Experience with CRM platforms (Salesforce, HubSpot, etc.), advertising platforms, ABM platforms (Demandbase, 6Sense, Terminus, etc.), and marketing attribution tooling.
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Benefits & Growth:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best in class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
#LI-Hybrid
Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.
About Datadog:
Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.
Equal Opportunity at Datadog:
Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.
Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.
Privacy and AI Guidelines:
Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.
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