Activation & Experiential Manager

ACTIVATION & EXPERIENTIAL MANAGER

About Us
Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth
categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted
styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand
on Google in 2022, alongside Louis Vuitton and Nike.

Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles.
After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013,
pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing
online– powered by an innovative, social media-first marketing strategy.

Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of
approximately $2 billion!

The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, Saweetie, Tyga
and Offset and its styles have been worn by many celebrities, artists and athletes including Meg
The Stallion, Ice Spice, Chris Brown, Kourtney Kardashian, and Kylie Jenner.

Role Overview
The Activation & Experiential Manager reports directly to the Director of Brand Partnerships and is
responsible for developing and executing Fashion Nova’s events and brand activations from start to
finish. This role requires someone who is both highly creative and highly operational, with the ability to
turn a strong idea into flawlessly executed world-class experiential moments.

The Manager will lead everything from intimate 15-person VIP dinners to large-scale 1,000+ guest events
with budgets of $1M+. They must have exceptional taste, strong production standards, and an
established network of top-tier vendors and partners.

Working closely with executive leadership, talent, internal teams, and external agencies, the Manager will
own the full activation process, including concept development, planning, budgeting, vendor
management, production, execution, and post-event wrap-up.

Key Responsibilities

• Cross-Functional, Talent & Stakeholder Alignment
  ● Cross-Functional & Talent Synchronization: Act as the primary operational connector across
  Executive Leadership, Brand Partnerships, Creative, Talent Partnerships, PR, Social, and Legal
  teams to align launch dates, approvals, and contract deliverables, while overseeing operational
  workflows and on-site touchpoints involving high-profile celebrities, influencers, VIPs, and talent to
  ensure seamless, high-touch experiences.
  ● Executive Presence & Reporting: Work closely with C-suite and executive leadership to present
  concepts, align on strategy, deliver cultural trend reports, and present post-activation success/ROI
  metrics.
  ● Agency & Partner Network Coordination: Leverage an established network of production
  companies, fabricators, venue partners, and agencies to guarantee seamless communication and
  top-tier execution across all external parties.
  ● Internal Employee Programming: Collaborate with Brand Partnerships, Creative, and internal
  stakeholders to project manage company culture initiatives, celebrations, and internal
  programming from creative concept through execution.
  
  
• Creative, Production & Budget Management
  ● Strategic & Creative Co-Conceptualization: Partner closely with the Director of Brand
  Partnerships, Creative Director, and executive leadership to invent and shape cutting-edge,
  on-brand activation concepts.
  ● Aesthetic Quality Control: Serve as the creative guardian for all live moments, enforcing
  uncompromisingly high production values across spatial design, lighting, fabrication, decor, and
  overall atmosphere.
  ● Spatial Design & Technical Oversight: Review and evaluate 3D renderings, floor plans, and
  spatial design layouts to ensure physical builds match approved creative concepts and spatial
  requirements.
  ● Varied Budget Oversight: Demonstrate proven financial management across varied budget tiers,
  including the ability to put on high-quality events on smaller budgets ($10K–$20K) as well as full
  financial oversight and tracking of large-scale $500K to $1M+ activation allocations.
  ● Contract & Financial Administration: Manage quote auditing, invoice processing, and contract
  routing across vendors, suppliers, and production partners.
  ● Product & Inventory Integration: Partner closely with buying and merchandising teams to pull and
  manage the necessary stock and inventory needed for all activations, events, and seamless
  product integration on-site.
  ● Asset Recycling System: Create and maintain an internal asset management system to inventory
  decor, props, and signage for reuse across rolling events to maximize budget efficiency.
  
  
• Rolling Timelines & On-Site Execution
  ● Multi-Scale Project Management: Build detailed master project plans, production timelines, and
  deliverable schedules across rolling, simultaneous activation pipelines.
  ● On-Site Crisis Management & Composure: Serve as the primary lead on-site for setup, live
  execution, and teardown. Maintain exceptional composure, adaptability, and real-time
  problem-solving skills when unpredicted challenges arise on-site.
  Global & Domestic Execution
  ● Domestic & International Logistics: Lead on-site execution, setups, and teardowns locally,
  domestically, and internationally for key seasonal and cultural moments for the brand.
  Cultural Leadership & Brand Elevation
  ● Cultural & Trend Leadership: Stay deeply plugged into global experiential culture, art, fashion,
  luxury hospitality, and emerging lifestyle trends to ensure brand activations remain ahead of the
  curve to elevate the brand's footprint into a cultural force.
  
  
  Role Requirements
  ● Minimum of 6–8+ years of progressive experience in experiential marketing, event production, or
  brand activations within fashion, retail, luxury hospitality, or entertainment.
  ● Portfolio Required: Applicants must submit a portfolio or detailed case studies showcasing
  personally led activations, highlighting creative concepts, event scale, and budget tiers managed.
  ● Dual skillset: Equal parts creative ideator with high taste standards and hyper-organized
  operational manager.
  ● Proven track record managing activation budgets across all scales—from putting on high-quality
  events on smaller budgets ($10K–$20K) to personally managing large-scale budgets ranging from
  $500K to $1M+.
  ● Proven experience managing events across all guest scales, from intimate 15-person VIP
  gatherings to 1,000+ attendee activations.
  ● Direct experience working with celebrities, influencers, high-net-worth VIPs, and talent
  management teams.
  ● An existing, robust network of top-tier production agencies, fabricators, venue contacts, and
  industry vendors.
  ● Proven history of working directly alongside executive and C-suite leadership.
  ● Exceptional composure under pressure with a demonstrated ability to solve complex, real-time
  operational issues on-site.
  ● Ability to review spatial layouts and 3D renderings to guide physical production.
  ● Flexibility to work non-standard hours, including nights, weekends, and domestic/international
  travel as needed.
  ● Bachelor’s degree in Event Management, Marketing, Business Administration, or a related field.

BENEFITS

• • NEW state-of-the-art HQ upcoming in 2025!
  • Formalized career paths for continued professional growth
  • Comprehensive health insurance across Medical, Dental and Vision
  • 401k match, with immediate vesting upon eligibility
  • Weekly catered lunches fully-stock kitchen pantry!
  • Opportunities to travel for trade shows and vendor meetings
  • Summer Fridays Early Departure
  • Team bonding events and programs
  • Attractive employee discounts!

Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to
equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We
will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race,
color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal
history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic,
nor any other classification protected by local, state and|or federal laws