Description
GLG is the world’s leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world’s experts at the forefront of their industries, so clients can gain a strategic edge. Our global teams leverage leading technology and decades of proprietary data to help our clients answer business-critical and complex questions within the industry’s most trusted research environment.
GLG marketing is at a key inflection point, rebuilding how it uses data to identify, reach, and convert the right clients with the right message at the right time. We are looking for a driven marketer who will help execute and scale approaches for our consulting & law segments.
The Marketing Manager, Consulting & Law will report to the Marketing Director, Corporate, Consulting and Law and will play a hands-on role in building and running marketing programs that drive pipeline and revenue for GLG’s consulting & law client base. You will work closely with commercial teams and cross-functional partners to execute demand generation initiatives, manage segment-specific content, and contribute to a best-in-class marketing engine.
Responsibilities include
• Develop a deep understanding of the consulting & law segments—including key firms, research use cases, and buyer journeys—to inform and execute targeted marketing strategies that support pipeline and revenue goals
• Plan and execute multi-channel demand generation campaigns, including email, webinars, events, and digital programs, to drive awareness and lead generation within the consulting & law segment
• Support full-funnel marketing efforts from lead generation through SQL conversion, partnering with Commercial Operations and Campaign Management to ensure lead quality, proper handoff, and accurate attribution
• Assist in the build-out and execution of account-based marketing (ABM) programs targeting high-priority consulting accounts, including strategy, personalization, and measurement
• Collaborate with Product Marketing on go-to-market planning for new product and feature launches relevant to the consulting & law segments
• Own the content calendar, developing and project-managing the production of case studies, thought leadership, webinars, and other assets that demonstrate GLG’s expertise and authority in the space
• Monitor and report on marketing KPIs (e.g., lead volume, lead-to-SQL conversion, campaign ROI) and use performance data to identify optimization opportunities and refine campaign plans
• Coordinate with the Brand team on relevant ‘tentpole’ thought leadership initiatives and with Expert Marketing to identify opportunities to feature relevant experts in segment content
Requirements
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
• 2 - 5 years of progressive B2B marketing experience, ideally with exposure to professional services, consulting, law firms, or business information industries
• Demonstrated experience executing multi-channel demand generation and lifecycle marketing programs with measurable results
• Experience with two-sided marketplace businesses and/or the research, data, or business information industry is preferred
• Strong analytical skills; ability to interpret campaign data and translate insights into actionable recommendations
• Excellent written and verbal communication skills, with the ability to collaborate effectively with commercial and cross-functional partners
• Working knowledge of core mar-tech tools including marketing automation platforms, CRM, ABM tools, and analytics solutions
• Proven ability to manage multiple campaigns and projects simultaneously, with strong attention to detail and a bias toward flawless execution
• Collaborative, results-oriented, and comfortable operating in a fast-paced, matrixed, and global environment
What We Offer:
Benefits: All U.S. GLGers also have access to benefits such as:
- Comprehensive medical, dental and vision coverage effective on your first day of employment
- Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
- 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
- Tuition reimbursement program for eligible courses including language skills courses
- Paid parental leave, adoption and surrogacy reimbursement
- Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
- Other work perks and benefits available based on final job location
Compensation: GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.
About GLG / Gerson Lehrman Group
GLG is the world’s leading platform for trusted human expertise. We connect global decision-makers—from hedge fund managers and private equity partners to strategy leaders at Fortune 500s—with the specific, authoritative voices required to answer their most critical questions.
At GLG, you are an extension of our clients' core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry’s most trusted research environment, you’ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.
We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
Similar jobs
Est. 140,000 USD
GLG is the world's leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world’s experts at the forefront of their industries, so clients can gain a strategic edge. Our globa…
Est. 77,000 USD
The GLG Law Senior Business Development Associate will work with the team to address our law firm clients’ expert witness needs. Senior Associates are responsible for primarily phone-based outreach and relationship devel…
Est. 81,000 USD
The Account Manager, Growth role at GLG will be deployed in support of client relationships, strategic positioning, and as a thought partner in client negotiations and executing complex projects. Investment firms seek to…
Est. 59,000 USD
GLG is seeking a supportive, collaborative, and tenacious individual to join our Industrials team supporting a diversified book of global client accounts. The Business Development Associate (BDA) will be responsible for…
Est. 70,000 USD
GLG is seeking a tenacious, results-oriented Account Manager to join our Healthcare/Life Sciences team. In this pivotal client-facing role, you will support pharmaceutical, medical device, and diagnostic clients, playing…
Est. 70,000 USD
GLG is seeking a tenacious, results-oriented Account Manager to join our Healthcare/Life Sciences team. In this pivotal client-facing role, you will support pharmaceutical, medical device, and diagnostic clients, playing…
Est. 87,500 USD
GLG Law, Business Development Manager Where elite sales talent meets the most sophisticated buyers in the world. GLG Law sits at the center of some of the most consequential legal matters in the country. When a top law f…
Est. 142,500 USD
Vice President, Global Financial Services – Public Healthcare Growth The Vice President, Global Financial Services (Public Healthcare Growth) is a key commercial and people leadership role responsible for leading GLG's P…
Est. 157,500 USD
GLG’s is looking for an Enterprise Account Executive . This is a key leadership position on GLG’s Corporate team that plays a vital part in GLG's relationships with leading companies that collect, structure, analyze, and…
Est. 59,000 USD
GLG is seeking a supportive, collaborative, and tenacious individual to join our Industrials team supporting a diversified book of global client accounts. The Business Development Associate (BDA) will be responsible for…
Est. 106,500 USD
The Community Manager, Network Management will lead engagement and growth strategies for key expert populations within GLG’s Network, with a focus on the Technology Media and Telecom sector. This is both a strategic and…
Est. 88,000 USD
GLG is the world's leading insight network, connecting decision-makers with the world's most relevant subject-matter experts to deliver timely, data-driven intelligence that shapes critical business decisions. Our Global…
Est. 118,500 USD
VP of Life Sciences Sales – North America GLG is seeking a tenacious, senior commercial leader to join our Healthcare & Life Sciences team, supporting pharmaceutical, biotechnology, medical device, and diagnostics cl…
Est. 77,500 USD
GLG's FP&A team is looking for an analyst to join the team. You will collaborate with departments across the business to develop insights that drive business actions. Your analysis will directly influence our decisio…
Est. 108,750 USD
VP of Life Sciences Sales – North America GLG is seeking a tenacious, senior commercial leader to join our Healthcare & Life Sciences team, supporting pharmaceutical, biotechnology, medical device, and diagnostics cl…
Est. 95,000 USD
GLG's FP&A team is looking for an associate to join the team. You will collaborate with departments across the business to develop insights that drive business actions. Your analysis will directly influence our decis…
Est. 90,000 USD
GLG is seeking Associates who are excited to learn and excel at best-in-class client service in a strong performance-driven, merit-based, and team-oriented environment. Associates are the engine driving GLG's Insight Net…
Est. 102,500 USD
Manager, Service: Healthcare – Financial Services (Americas) Job Summary GLG is seeking a Client Solutions Manager (Manager, Healthcare) to lead client servicing and relationship management for a portfolio of healthcare-…
Est. 82,500 USD
GLG is seeking Associates who are excited to learn and excel at best-in-class client service in a strong performance-driven, merit-based, and team-oriented environment. Associates are the engine driving GLG's Insight Net…
Est. 115,750 USD
GLG’s Compensation Team develops and supports programs that enable GLG to remain competitive in the recruitment and retention of employees throughout the organization while maintaining budgetary priorities. We are respon…
Est. 90,000 USD
GLG is seeking Associates who are excited to learn and excel at best-in-class client service in a strong performance-driven, merit-based, and team-oriented environment. Associates are the engine driving GLG's Insight Net…
Est. 102,500 USD
GLG is seeking a Service Manager to service and manage client relationships for our Core Hedge Fund clients on the Financial Services segment in the Americas. A Service Manager is tasked with scoping, facilitating, manag…
Est. 82,500 USD
GLG is seeking Associates who are excited to learn and excel at best-in-class client service in a strong performance-driven, merit-based, and team-oriented environment. Associates are the engine driving GLG's Insight Net…
Est. 120,000 USD
We are seeking a Strategic Project Lead (SPL) to manage and deliver human data programs within a fast-growing new business unit within GLG. You will play a key role in providing elite domain expertise to frontier AI labs…
Est. 120,000 USD
We are seeking a Strategic Project Lead (SPL) to manage and deliver human data programs within a fast-growing new business unit within GLG. You will play a key role in providing elite domain expertise to frontier AI labs…
Est. 95,500 USD
The Product Specialist (PS) for GLG’s Expert Content Library & Feed solutions will serve as the subject matter expert for the expanding API & MCP product offering for GLG content. They will be influential in the…
Est. 150,000 USD
Position Overview The Director of Commercial Operations is a senior strategic role at the leadership table of GLG’s Professional Services & Corporate revenue engine, reporting to the Global Head of Commercial Operati…
Est. 76,000 USD
GLG is seeking healthcare focused Associates who are excited to learn and excel at best-in-class client service in a strong performance-driven, merit-based, and team-oriented environment. Associates are the engine drivin…
Est. 98,500 USD
GLG is the world’s leading B2B platform connecting professionals with expertise. We connect thousands of clients to the largest global network of subject-matter experts across every sector. We bring the power of insight…
Est. 115,750 USD
GLG’s Compensation Team develops and supports programs that enable GLG to remain competitive in the recruitment and retention of employees throughout the organization while maintaining budgetary priorities. We are respon…