Manager, Lifecycle Marketing
Home Chef (Internal Employees)Chicago, Illinois, United States · Posted TodayDescription
We are looking for a Manager of Customer Re-Engagement & Win-back to own the strategy, execution, and optimization of customer win-back tactics. This role will focus on re-engaging lapsed and inactive customers through targeted campaigns, testing, and data-driven optimization.
In this role you’ll partner closely with Marketing Technology & Automation, Analytics, Data, Technology and Brand & Creative teams to identify opportunities, develop campaigns, and measure results. You will own end-to-end development, from ideation and concept to audience strategy and campaign development through execution, reporting and optimization.
Detailed Responsibilities
Campaign Management & Execution
- Own campaign management and end-to-end execution for all re-engagement and win-back campaigns, from strategy and audience development through launch, measurement, and optimization.
- Develop campaign briefs, timelines, requirements, and execution plans in partnership with cross-functional stakeholders.
- Coordinate with Creative, Marketing Technology & Automation, Analytics, and other partners to ensure campaigns are delivered accurately and on time.
- Manage campaign setup, audience selection, content, offers, testing, QA, deployment, and post-campaign analysis.
- Partner with Marketing Technology & Automation to leverage CDP capabilities to uncover customer insights, build and refine audience segments, and enable targeted, automated winback campaigns.
- Proactively identify and resolve campaign dependencies, execution issues, and operational challenges in partnership with Marketing Technology & Operations.
Testing & Optimization
- Develop and execute a test-and-learn roadmap focused on improving customer re-engagement and winback performance.
- Test and optimize messaging, offers, creative, timing, frequency, segmentation, channels, and customer journeys.
- Optimize channel performance across owned channels, including email, push, and SMS, as well as paid channels, including paid media and direct mail.
- Evaluate channel mix, timing, frequency, targeting, and spend to drive performance.
- Use channel-level performance and customer insights to inform investment and prioritization across segments and tactics.
- Partner closely with Technology to identify and remove friction across the onsite/digital experience specific to reactivation.
- Create tailored experiences for re-engaged customers based on lifecycle stage, prior purchase behavior, channel source, product/category affinity, and propensity to reactivate.
- Explore opportunities to leverage AI, real-time decisioning, personalization, and automation to dynamically tailor the digital experience for returning customers.
- Use campaign and customer-level insights to continuously refine targeting and engagement strategies.
- Translate test results into actionable recommendations and incorporate learnings into future campaigns.
Performance Measurement & Insights
- Own the measurement and performance reporting for customer winback campaigns.
- Synthesize campaign results and share noteworthy findings, trends, and actionable insights with stakeholders.
- Monitor key performance indicators including reactivation rates, email engagement, etc.
- Develop regular reporting and performance reviews (Weekly team meeting; QBRs) to communicate progress against goals and identify opportunities for improvement.
Cross-Functional Collaboration
- Collaborate with Marketing Technology & Automation to ensure audiences, journeys, automation, and campaign capabilities support winback objectives.
- Work with Data and Analytics partners to improve customer insights, segmentation, measurement, and attribution.
- Partner with Creative and Brand teams to develop compelling, relevant messaging and experiences for returning customers.
- Partner with Technology to develop a best-in-class digital experience.
- Partner with Paid Media to monitor Meta campaign performance and identify opportunities to improve efficiency.
This position requires 0% travel
Qualifications
The requirements listed below are representative of the knowledge, skill, and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- Completion of a four-year degree program in a related field
- 5-7 years of experience creating and implementing data-driven lifecycle marketing campaigns and experiences using iterative A/B test designs
- Experience with handling complex metrics, building campaign reporting, and analyzing campaign performance
- Ability to operate independently and efficiently with effective strategic thinking, problem-solving, and analytical skills
- Ability to comfortably present ideas and results to leadership. Excellent leadership, interpersonal, and written/verbal communication skills
- Experience with enterprise level ESPs (i.e. Salesforce MC/ExactTarget) and/or other marketing automation software
- Ability to work with many cross-functional stakeholders at different levels
More About Us
Perks and benefits
- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
- Medical, dental, vision, life and disability insurance available
- Paid holidays, sick time and vacation time
- 401k program
- Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
How We Work Together
We are humble team players.
We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.
We are pragmatic next-level thinkers.
We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.
We take ownership.
We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.
Be at Home at Home Chef
We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.
We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.
Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at hr@homechef.com.
To view the California Applicant Notice click here
Similar jobs
Est. 67,500 USD
The Menu Strategy Analyst will assist with planning the Home Chef Ecommerce menus. This requires involvement in the meal R&D process/planning, supporting the menu development, execution process, and maintenance of me…
Est. 55,000 USD
This role follows a night shift schedule, working from 5:30 PM to 4:30 AM with designated days off on Monday, Tuesday, and Wednesday The Warehouse Supervisor is responsible for overseeing the warehouse team for their shi…
Est. 95,000 USD
The Home Chef Ready to Heat (RTH) Process Engineer ensures site readiness for RTH product expansions and drives continuous improvement across labor, process, and productivity within RTH operations. This role partners clo…
Est. 115,000 USD
The Sr Analyst on the CI team will serve as a process and business liaison to the fulfillment teams. Their primary objective will be to identify performance opportunities across sites, quantify the business opportunity a…
Est. 137,500 USD
The Senior Analytics Engineer leads technical work and projects which enable Home Chef to make more and better data-driven decisions. With the broader team, this role is responsible for the creation and maintenance of th…
Est. 70,500 USD
The Associate Category Manager is responsible for building a national category strategy by researching suppliers, performing RFPs, collaborating with cross-functional teams, and also executing that strategy at the plant…
Est. 135,000 USD
The Operations & Warehouse Manager is responsible for overseeing the end to end product movement and production within the plant. They are responsible for managing the Operation in a multi-shift environment with 400…
Est. 65,000 USD
The FSQA Supervisor is responsible for supporting the food safety and quality control function within the company. The role includes a combination of supervision and active participation in the tasks to ensure that all p…
Est. 85,000 USD
This is a temporary position, expected to last approximately 6 months. We are seeking a culinary production expert to lead kitchen operations for Home Chef’s Ready to Heat brand, Tempo. The ideal candidate will have stro…
Est. 140,000 USD
The Senior Manager of Human Resources will be responsible for the alignment of HR strategies with business goals and developing site specific projects with the goal of evolving the location to a high performing work team…
Est. 120,000 USD
The Safety & Sustainability Manager oversees the development and sustainment of all Safety, Health, and Environmental (EH&S) policies for all Home Chef facilities. Detailed Responsibilities Develops and Implement…
Est. 97,500 USD
Own the end-to-end strategy and execution of the Tempo Protein category, balancing customer experience, supply continuity, product innovation, and financial performance. This role serves as the primary business owner for…
Est. 85,000 USD
The Tempo Operations Manager will oversee end-to-end operations of Home Chef’s Ready to Heat (RTH) production, ensuring consistent quality, food safety, and execution against production targets. This individual will mana…
Est. 53,000 USD
The Supply Chain data entry specialist is a key member of the Supply Chain team, focused primarily on tactical task execution within critical procurement processes at Home Chef. The primary responsibilities are completin…
Est. 83,897 USD
Green Chef is the #1 Meal Kit for Eating Clean—and we have ambitious plans to grow. We’re looking for a Senior Associate, CRM to own end-to-end email and SMS execution for the most premium, health focused & sustainab…
Est. 41,220 USD
This role follows a 1st shift schedule, working from 6:15 AM to 2:45 PM, with designated days off on Monday and Tuesday. Ensures the accuracy and quality of all product labeled, portioned, meal bagged, and shipped from H…
Est. 80,000 USD
This role follows a Night Shift Schedule, working from 6:00 PM - 6:30 AM, with designated days off on Monday, Tuesday, & Wednesday.. The Shift Manager is responsible for setting shift level production plans and partn…
Est. 35,000 USD
This role follows a 1st shift schedule, working from 7:00 AM to 3:30 PM, with designated days off on Friday and Saturday. A Line Cook is responsible for raw food prep, washing, cutting, cooking, cooling, labeling and por…
Est. 71,000 USD
This role follows a 2nd shift schedule, working from 4:00 PM to 12:30 AM, with designated days off on Saturday & Sunday. The Production Kitchen Supervisor (PKS) is responsible for collaborating with the Ready to Heat…
Est. 85,000 USD
This role follows a Day shift schedule, working from 7:00am - 4:00pm, with designated days off on Saturday & Sunday. Schedule may vary based on occasional site needs. The Core FSQA Superintendent is responsible for o…
Est. 47,340 USD
This role follows a 2nd shift schedule, working from 4:00 PM to 12:30 AM, with designated days off on Saturday and Sunday. Responsible for guiding a line or table of production associates during RTH prep, RTH assembly, p…
Est. 51,120 USD
This role follows a Night shift schedule, working from 5:30 PM to 4:30 AM, with designated days off on Monday, Tuesday, and Wednesday. The Warehouse Lead is responsible for obtaining a daily task list, organizing associa…
Est. 42,000 USD
This role follows a Day shift schedule, working from 7:00 AM to 5:30 PM, with designated days off on Saturday, Sunday, and Monday. The Machine Operator’s primary responsibility is to support the running of production equ…
Est. 107,500 USD
As the FSQA Manager, you are the strategic guardian of food safety and quality at our production facility. You will lead a high-performing team to ensure the integrity of two distinct, fast-growing business lines: our si…
Est. 45,000 USD
This role follows a Night shift schedule, working from 6:00 PM to 4:30 AM, with designated days off on Monday, Tuesday, & Wednesday. The Machine Operator’s primary responsibility is to support the running of producti…
Est. 45,000 USD
This role follows a 2nd shift schedule, working from 4:00 PM to 12:30 AM, with designated days off on Saturdays and Sundays. Ensures the Food Safety and quality of all product labeled, portioned, cooked, MAP, packaged, a…
Est. 45,348 USD
This role follows a 1st shift schedule, working from 7 AM to 3:30 PM, with designated days off on Tuesday and Wednesday. Warehouse associates will ensure the needs of both production and warehouse are met throughout thei…
Est. 39,140 USD
This role follows a Night shift schedule, working from 8:00 PM to 6:30 AM, with designated days off on Friday, Saturday, & Sunday. Ensures the accuracy and quality of all product labeled, portioned, meal bagged, and…
Est. 43,140 USD
This role follows a 1st shift schedule, working from 7 AM to 3:30 PM, with designated days off on Tuesday and Wednesday. The Sanitation Associate is responsible for all activities involved in maintaining the cleanliness…
Est. 41,280 USD
This role follows a 2nd shift schedule, working from 4:30 PM to 1:00 AM, with designated days off on Tuesday and Wednesday. The Sanitation Associate is responsible for all activities involved in maintaining the cleanline…