Ecosystem Marketing Manager & Event Lead

Hong Kong · Posted 7 months ago

Full-timeEst. 110,000 USD

Description

We are supporting a well-funded, next-generation Layer 1 blockchain project. The platform is purpose-built for the tokenization and on-chain circulation of real-world assets (RWA) and stablecoins, with a strong focus on institutional adoption.

The team is building infrastructure that bridges traditional Web2 institutions into Web3, expanding on-chain asset diversity, unlocking new yield opportunities, and enabling broader investor participation. Their mission is to help enterprises overcome operational, regulatory, and knowledge barriers, allowing them to deploy assets on-chain in a secure, compliant, and scalable manner. With deep RWA domain expertise and strong technical execution, the team is developing institutional-grade blockchain infrastructure and a comprehensive decentralized ecosystem designed to support large-scale, real-world asset adoption.

We are seeking an Ecosystem Marketing Manager & Event Lead to define and execute our ecosystem growth strategy. This role is designed for a strategic operator who understands how to position a Layer 1 network within the broader Web3 landscape, build meaningful partnerships, and use high-impact events as a catalyst for ecosystem expansion, developer adoption, and institutional engagement.

Responsibilities

Own and execute the ecosystem marketing strategy, positioning the network as a core infrastructure layer for RWA, stablecoins, and institutional use cases.
Design and lead global ecosystem events, including developer conferences, hackathons, roadshows, demo days, and institutional forums, from strategy to execution.
Build and manage relationships with developers, founders, protocols, venture partners, and ecosystem stakeholders to drive long-term network adoption.
Collaborate closely with BD, product, and engineering teams to align ecosystem messaging with protocol capabilities, roadmap milestones, and partner launches.
Develop ecosystem narratives, campaign frameworks, and go-to-market strategies that clearly communicate the network's technical and institutional value proposition.
Manage external agencies, community partners, and vendors to ensure high-quality execution across events, sponsorships, and ecosystem initiatives.
Track and analyze ecosystem growth metrics (developer engagement, partner activity, event ROI) and iterate strategies based on data-driven insights.
Represent the project at major industry conferences and ecosystem events as a senior ecosystem spokesperson.

Professional Profile

5+ years of experience in ecosystem marketing, community growth, partnerships, or event leadership within Web3, fintech, or high-growth technology environments.
Strong understanding of Layer 1 / Layer 2 ecosystems, developer communities, and the dynamics of decentralized networks.
Proven experience leading large-scale Web3 events, hackathons, or ecosystem programs with measurable impact.
Exceptional communication skills, with the ability to translate complex technical concepts into clear, compelling narratives for diverse audiences.
Strategic thinker with hands-on execution ability, comfortable operating in fast-moving, ambiguous environments.
Experience working cross-functionally with engineering, product, BD, and leadership teams.

Highly Valued Skills

Existing network across Web3 developers, founders, VC funds, and ecosystem partners.
Experience working with institutional-facing blockchain products or RWA-related initiatives.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Prior experience scaling early-stage blockchain ecosystems from zero to one.

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