Description
This is an exciting opportunity for an established marketing manager to take full ownership of one of our most dynamic and fast-growing markets. Uzbekistan sits at the intersection of high adoption, financial innovation, and a deeply engaged trading community - and we are looking for the right person to shape our presence here.
As Regional Marketing Manager, you will lead a dedicated local team, craft campaigns that truly resonate with Uzbek clients, and have the autonomy to make real decisions in a market where your work will have immediate, visible impact.
If you are passionate about fintech, understand the local landscape, and enjoy both strategy and hands-on execution - we would love to meet you.
Responsibilities
- Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
- Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
- Develop quarterly marketing plans for locally relevant strategies for Uzbekistan and its client community
- Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
- Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
- Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns
Requirements
- 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
- Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia
- Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
- Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
- Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
- Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
- Native Uzbek and fluent in business English for daily communication with the cross-regional teams
Will be a plus
- Strong background in sourcing, auditing, and closing complex deals with Uzbek influencers, financial bloggers, media contacts and local partners
- Hands-on proficiency with mobile attribution platforms - AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
- Knowledge of financial advertising compliance in Uzbekistan
- Familiarity with AI and automation tools to support content and campaign production
We Offer
- Working for a dynamically growing company
- 15 paid vacation days per year
- 10 paid sick leave days per year
- 10 days for floating public holidays
- Medical budget
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)
Similar jobs
Est. 25,000 USD
Responsibilities: Assist in formulating the company’s business development strategy Achieve business goals in Uzbekistan Activate and retain Partners Take overall responsibility in delivering satisfactory customer experi…
Responsibilities Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts Directl…
Responsibilities: Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts. Direc…
As the Region Marketing Manager for Morocco, your mission is to lead and orchestrate a dedicated local marketing squad (KOL, Community, PR/Events, and SEO/Content) to drive user acquisition, deposit growth, and brand loy…
We are looking for a Marketing Talent Acquisition Lead to build and lead recruitment efforts focused on hiring top marketing talent. This role will be responsible for developing recruitment strategies, leading a dedicate…
Due to the active growth and expansion of our presence in international markets, we are seeking a Regional Business Development Manager who will become a key player in scaling the business and developing new directions.Y…
Responsibilities Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts Directl…
We are looking for a Talent Acquisition Lead to build and lead recruitment efforts within our growing team. This role will be responsible for developing recruitment strategies, leading a dedicated hiring team, and ensuri…
Responsibilities Oversee the Partners Relationship teams, ensuring growth and retention targets are met while maintaining client and partner satisfaction Develop and execute country-specific marketing plans and business…
Est. 30,000 EUR
We are seeking an impact-driven Talent Acquisition Specialist (Data) with hands-on experience in recruiting tech professionals, including a dedicated focus on specialized Data and AI roles. This pivotal team member role…
We are seeking an impact-driven Talent Acquisition Specialist (Tech) with hands-on experience in recruiting tech professionals, including a dedicated focus on specialized Security roles. This pivotal team member role is…
Est. 25,000 USD
Why Join Exadel We’re an AI-first global tech company with 25+ years of engineering leadership, 2,000+ team members, and 500+ active projects powering Fortune 500 clients, including HBO, Microsoft, Google, and Starbucks.…
Est. 55,000 EUR
Marketing FinOps Specialist JustMarkets is looking for a Marketing FinOps Manager to join our Marketing team and take ownership of the operational financial processes behind our global marketing activities. In this role,…
Est. 60,000 EUR
We are looking for an experienced Product Marketing Manager (Partnerships & BD Enablement) to join JustMarkets and strengthen our global Introducing Broker (IB) program. In this role, you will create impactful sales…
Responsibilities Proactively identify, acquire, and onboard new partners while nurturing and expanding relationships with existing partners Act as the primary contact for partners, addressing their needs, resolving issue…
Est. 60,000 USD
We are looking for a Partner Relationship Manager to help expand our network of business partners in the MENA region and play one of the key roles in our company's growth. In this role, you'll build strong relationships…
We are looking for a Partner Relationship Manager to help expand our network of business partners in Egypt and play one of the key roles in our company's growth. In this role, you'll build strong relationships with exist…
We are inviting you, a highly motivated and results-oriented Ruby Engineer to join our team for ensuring solutions, as well as strengthening the product.Our team has unique expertise in research, analysis, and product de…
We are looking for a Partner Relationship Manager to help expand our network of business partners in NAF and play one of the key roles in our company's growth. In this role, you'll build strong relationships with existin…
OUR HIRING PROCESS: We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do no…
Est. 65,000 GBP
MongoDB's EMEA Marketing team is looking for a highly motivated UK Regional Marketing Manager to join the organization. This role collaborates closely with the sales, ecosystem and broader marketing teams to drive awaren…
About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise…
Est. 80,000 EUR
We are looking for a technical Head of Corporate IT who is ready to take full ownership of the corporate infrastructure strategy, budget management, and the transformation of access and security processes. In this role,…
Est. 60,000 EUR
We're a multi-asset broker operating across 160+ countries — and we're growing fast in some of the world's most competitive markets. To stay ahead, we need someone who can turn our story into headlines. As our Global PR…
Est. 80,000 EUR
We are looking for a Senior iOS Developer to join the JustMarkets mobile team. You will work on a high-load mobile product with many real-time data updates, complex business logic, and a strong focus on performance and u…
Responsibilities Proactively identify, acquire, and onboard new partners while nurturing and expanding relationships with existing partners Act as the primary contact for partners, addressing their needs, resolving issue…
Est. 55,000 EUR
JustMarkets is looking for a Corporate Reporting Analyst to help us develop our management reporting system and provide the business with accurate financial insights for strategic decision-making. We are looking for a sp…
Est. 120,000 EUR
We are inviting you, a highly motivated and results-oriented Enterprise & Cloud Security Manager to join our team on a full-time basis. Our team has unique expertise in research, analysis, and product development. By…
Est. 55,000 EUR
We are looking for a Financial Planning & Control Specialist to join our team and become a finance partner for an assigned business department. In this role, you will help the business make informed decisions by anal…
Est. 80,000 EUR
Responsibilities Develop and own the website growth strategy and roadmap, aligning initiatives with product and marketing goals Identify opportunities to increase conversion from visit to registration through analysis of…