Description
Work Mode: Hybrid 3+ days per week in our Dublin office
Department: Marketing
About the Company
LearnUpon partners with over 1,600 organisations globally to unlock the potential of employees, customers & members through learning that’s easy, scalable and focused on results.
CreateUpon is our brand-new, AI-first, cutting-edge solution that fundamentally changes how companies build instructional content. To help us scale this new venture and hit our growth targets, we are looking for a scrappy, entrepreneurial Growth Marketer to own the funnel from the ground up, fueling our product and sales led motions.
About the Team
The LearnUpon Marketing Team, specifically our Demand Generation and Growth engine functions as a strategic catalyst for scaling our global reach and driving revenue growth. We are a fast-moving, data-driven group responsible for capturing market interest, optimizing full-funnel conversion, and introducing groundbreaking innovations like CreateUpon to the world. By combining advanced marketing automation, cutting-edge AI workflows, and collaborative cross-functional execution, we build the predictable growth loops that fuel LearnUpon's most ambitious customer acquisition and market expansion goals.
About the Opportunity
This isn't a traditional corporate marketing execution role. You will essentially be the founding marketer for CreateUpon, operating with a high degree of autonomy in a startup-like environment but with the security and resources of a bigger business. Reporting to LearnUpon’s Senior Manager, Demand Generation, you’ll get to work with the LearnUpon marketing team, leveraging their experience and resources to support you in your role. You won’t need to manage Paid Media for CreateUpon, but you’ll get to work with the team that does. You’ll have many sources of knowledge and support across the founding team, product, engineering, finance, sales and more.
You are someone who lives and breathes modern marketing workflows, deeply understands Product-Led Growth (PLG), and uses AI tools daily to scale yourself and your impact. You will focus intensely on organic & agentic loops, funnel conversion, SEO, and community building to drive self-serve adoption.
In addition, you’ll be responsible for:
- PLG Funnel & Web Conversion Optimization: Own the trial-to-pay user journey. You will audit, fix, and optimize our onboarding tracking, web systems, and conversion touchpoints to turn sign-ups into active, paying users.
- Influencer & Community Management: Own CreateUpon audience research, partnering with L&D influencers and managing community presence on LinkedIn and Reddit. Social listening and engagement for CreateUpon.
- Growth Experimentation: Rapidly deploy, measure, and iterate on growth experiments across the organic funnel, using data to double down on what works.
- PLG-to-SLG Handoff Strategy: Design and manage the lead scoring and qualification logic that identifies high-intent product usage signals. Work with Revenue Operations & Marketing Operations to build automated triggers that route these product-qualified leads (PQLs) to the Sales team for a high-touch SLG follow-up.
- Lifecycle Growth Engine (Learn-Try-Buy-Renew): Build and automate cross-lifecycle nurture tracks. Beyond initial onboarding, focus on driving long-term retention and expansion by mapping content and triggers to each stage of the Learn-Try-Buy-Renew journey, ensuring users consistently find value at every touchpoint.
- Organic Content & SEO/AEO/GEO Strategy: Execute a highly targeted topic cluster strategy. You will lead content creation surrounding high-intent keywords, build competitor comparison/alternative landing pages, and leverage the experts in the business to develop onsite and offsite organic content.
- Influencer & Community Management: Own CreateUpon audience research, partnering with L&D influencers and managing community presence on LinkedIn and Reddit. Social listening and engagement for CreateUpon.
- Event Management: Execute the CreateUpon presence at LearnUpon events, deliver CreateUpon dedicated in-person, virtual and demo day events.
Skills & Experience
Must-Haves
- PLG Expertise: Proven experience optimizing a self-serve, product-led growth SaaS funnel. You know how to look at drop-off data and fix it.
- Signals-Based Growth Marketing: Proven experience using product usage data to drive marketing outcomes. Proficient in setting up event-based triggers (e.g., using HubSpot or similar stacks) where specific in-product actions automatically initiate nurture sequences or sales alerts.Startup Experience: You thrive in ambiguity. You’ve worked in early-stage startups or fast-moving incubation teams and are comfortable building the playbook while playing the game.
- Organic Growth Toolkit: Strong execution skills in SEO, content distribution, and organic community growth.
- Entrepreneurial Mindset: You are an execution-focused doer who takes radical ownership of numbers and outcomes.
- AI-Native Marketer: You don’t just use AI to write copy; it is fundamentally integrated into how you research, automate tasks, build workflows, and scale your output.
- SAAS Measurement: Familiar with reporting across the full funnel including GA4, Hubspot, Salesforce, & BI Tools.
Nice-to-Haves
- Experience in the LMS or Learning Tech industry.
- Experience building agents that do low level tasks for you autonomously
- Familiarity with prompt engineering and evaluating generative AI tools for enterprise use.
- A relevant qualification (Degree or equivalent) in Marketing, Business, Analytics, AI or a related field.
*If you don’t tick every box but believe this role is a mutually good fit, please don’t hesitate to apply. We’d love to hear from you.
Why Join LearnUpon?
From comprehensive rewards and generous time off to meaningful investment in your growth and development, LearnUpon gives you the support, trust, and opportunity to do the most impactful work of your career.
Learn more here.
Hiring Process
- Qualified applicants may be invited to an initial screening call with a member of our TA Team.
- Successful candidates will be invited to a series of practical interviews.
- Finally, candidates will have an interview with a member of our C-Suite Team.
- Successful candidates will be contacted with an offer to join our team.
Note: At LearnUpon, we utilise AI to enhance the speed and quality of our screening and assessment practices, but our hiring decisions are always human.
LearnUpon is an Equal Opportunities Employer.
We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.
Check out our Careers site and Instagram to learn more about working at LearnUpon.
By submitting your application, you agree to LearnUpon's Privacy Policy.
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