Director of GTM and Campaign Planning
Lola BlanketsNew York, New York, United States · Posted 1 month agoDescription
About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Director of GTM and Campaign Planning to own the go-to-market process end-to-end — turning a product or campaign into something every sales channel (retail, ecommerce, wholesale) can act on, with clear timelines and leadership sign-off along the way.
This role combines content strategy scope with biz ops-style project management to facilitate strategic marketing initiatives. You'll be the connective tissue between channel teams, the creative team, and executive leadership — translating individual channel needs into a single, clear brief, and managing the process from working-team execution through executive review.
Core Responsibilities
Go-to-Market Briefing & Standards
- Take what each channel needs individually and turn it into one clear, consistent brief for the creative team to build from — instead of each channel briefing creative on its own
- Maintain a working knowledge of what good execution looks like on each channel, and point to strong examples so both the creative team and leadership have a shared reference point rather than a written description alone
- Serve as the translation layer between channel requests and briefs the creative team can execute against, flagging risks before they become deadline problems
Executive Process Management
- Own and manage the GTM process from the working team through executive review, keeping deadlines and approvals on track without leadership needing to chase status
- Document the process itself so it's repeatable and scalable as the brand grows
- Partner with Biz Ops to connect campaigns to budget, inventory, and operational impact
Cross-Functional Campaign Strategy
- Collaborate with Merchandising and Brand to tier the campaign calendar and provide consumer segment clarity
- Partner with Marketing Science to tie quantitative impact and forecasts to content and campaign plans
- Act as a strategic partner to every marketing function, ensuring campaign plans reflect a coherent, cross-channel point of view
This a hybrid role and will report to the Senior Director of Integrated Marketing. You’ll be based in our office 3 days per week in either New York or Utah.
Qualifications
- 8+ years of experience in integrated marketing, campaign management, or GTM strategy, spanning both content/creative and biz-ops-style project management
- Track record of managing a cross-functional process — across retail, ecommerce, and wholesale — through to executive-level review and sign-off
- Strong project management fluency, with the ability to translate individual channel needs into one clear, executable brief
- Confident, calm communicator who can manage up without needing to be chased, and build strong cross-functional relationships across Biz Ops, Brand, Merchandising, and Marketing Science
What We Offer
- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets
Similar jobs
Est. 140,000 USD
About the Role Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We're seeking a Director of Consumer Insights and Marketing Science to lead how we understand our…
Est. 140,000 USD
About the Role Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Director of Commercial Operations to own the operational infrastructure powering…
Est. 140,000 USD
About the Role Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Director of Consumer Insights and Marketing Science to own the measurement strate…
Est. 85,000 USD
About the Role Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Brand Designer to help shape how our brand looks, feels, and lives across every t…
Est. 85,000 USD
About the Role: Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Color & Print Designer to own color and print research, development, and des…
Est. 45,000 USD
About the Role Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Brand Ambassador, you're where Lola meets its customers — in person, hands-on, br…
Est. 65,000 USD
About the Role Lola Blankets, the creator of the world’s softest luxury faux fur blankets, is seeking an Inventory & Logistics Coordinator to own our end-to-end import program and ensure all shipments are booked, tra…
Est. 85,000 USD
About the Role Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Accounting Manager to own the company's cost of goods sold, inventory, and reven…
Est. 45,000 USD
About the Role As Sample Coordinator, you're the first person to touch what Lola makes next. Samples arrive from our manufacturing partners every week - new fabrics, lab dips, prototypes, pre-production units - and you'l…
Est. 67,000 USD
About the Role Taryn Newton is looking for a Brand Operations & Content Strategy Manager to run the daily engine behind a fast-growing lifestyle brand — brand partnerships, content planning, affiliate strategy, and t…
Est. 120,000 USD
LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt a…
Est. 120,000 USD
Join ShopMy – Powering the Future of Digital Marketing ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabli…
Est. 140,000 USD
Growth, at its best, is intentional, curated rather than chased. It looks like the right client finding her way to LAKE and then staying. LAKE is looking for a Vice President of Integrated Marketing to lead how she arriv…
Est. 125,000 USD
LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt a…
Est. 115,000 USD
About Customer.io Over 9,000 companies - from scrappy startups to global brands - use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communic…
About Backblaze Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Togeth…
Est. 139,500 USD
About Pantheon Pantheon WebOps Platform powers the open web, running more than 300,000 sites in the cloud for customers including Google, Princeton, Salesloft, and Doctors Without Borders. Every day, thousands of develop…
Est. 177,500 USD
Join ShopMy – Powering the Future of Digital Marketing ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabli…
Est. 205,000 USD
About the role: You are the highly tactical, strategic "special forces" of the GTM organization. As Nscale scales hyper-rapidly across continents, we will inevitably encounter complex, ambiguous, and unstructured opportu…
Est. 217,500 USD
About Lume and Mando Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twic…
Est. 155,000 USD
Join ShopMy – Powering the Future of Digital Marketing ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabli…
Est. 140,000 USD
Neo Security is hiring a GTM Engineer to sit at the intersection of revenue marketing and AI-powered engineering. This is a hands-on, builder-focused role: you'll design and ship the automations, agents, and data workflo…
Est. 150,000 USD
Join ShopMy – Powering the Future of Digital Marketing ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabli…
Est. 156,000 USD
About Customer.io Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communic…
Est. 80,000 USD
LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt a…
Est. 142,500 USD
A little about us Knit is the AI-native research agency helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into day…
Est. 167,000 USD
WHO WE ARE. Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotio…
Est. 162,500 USD
Join ShopMy – Powering the Future of Digital Marketing ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabli…
Est. 65,000 GBP
About Mammoth Brands Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to…
Est. 200,000 USD
84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experienc…