International Marketing Director - Planning and Development (LATAM + CANADA)
Monster EnergyCorona, California, United States · Posted 29 days agoDescription
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
The Impact You'll Make:
- Entrench the brands organically into relevant Sports, Gaming, Music & Culture with the right associations and use these platforms to develop new insightful ideas. Identifying key pillar based national intellectual property to activate the
brand among target audience. Predator & Fury -- High Experience on working with creative agencies to develop insightful campaigns to connect with our target audiences leveraging diverse contact points in a cohesive way by developing business briefs, working closely with the agency and providing proper feedback when needed. - Identify and align key business performance indicators for all the strategic pillars and ensuring quarterly execution of plans. Periodic tracking and reporting of the performance indicators and suggest changes when required.
- Plan, align and create execution models, guide teams to activate as per-plan. Inspection of plan vs execution to meet global standards.
- Own and manage marketing contracts and support timely revisions for execution of all plans. Co-ordination with global counterparts for changes and revisions of contract and provide clarity to the system on specific nuances for
seamless sign off. - Manage national athletes, ambassadors and influencers to understand the brand and inspire Drive brand awareness and engagement with amplification through earned média. Predator & Fury -- Capability to develop trade activities (promotions, incentives, POS, etc.) along with commercials teams, with focus increase rate of sales through the different channels, with high priority on the traditional trade.
- Work on digital activities or promotions, content videos. Deep knowledge on Digital (Paid & Owned) & Traditional Media. Capability to brief and work together with content creators and content creation agencies.
- Present and align quarterly plans, integrate feedback from bottlers and revise plans to support business. Inspection of plan vs execution and guiding the regional team to meet global standards of activation and engagement.
- Negotiate exclusivity and deliverables with agencies, strategic partners to leverage and create unique sampling, sales opportunities. Predator & Fury -- Strong experience on developing and managing sampling capabilities / sales opportunities ("paid
sampling") direct to consumers, customers and/or other stakeholders through agencies, strategic partners or owned capabilities. - Ensure all branding, logo use is acceptable at all events, activations and it is approved. Predator & Fury -- Experience on Developing a consistent and compelling brand identity, storytelling and visual system,
and how to execute them on an overarching way across the different channels and tools. - Track and monitor program performance against the business’s overall goals and objectives. Evaluate scenarios for Return on Investment (ROI) performance and communicates results and recommendations to leadership.
Who You Are:
- Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study. Prefer Masters of Business Administration (MBA).
- Additional Experience Desired: More than 10 years of experience in marketing, managing projects.
- Additional Experience Desired: More than 10 years of experience in Fast-moving consumer goods (FMCG) industry
- Computer Skills Desired: Advanced user Microsoft Office (PowerPoint, Excel MS Word, and Outlook)
- Additional Knowledge or Skills to be Successful in this role: Fluent English desired.
- Strategic thinking to lead and guide the development of the brand and ensure a healthy (profitable) growth of our business.
Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.
For United States applicants:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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