Description
Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Overview
The Media Buyer is responsible for the negotiation and placement of all media for existing clients. As a Buyer, you are responsible for all video, FEP, and advanced TV negotiations and account maintenance. The Media Buyer will be assigned specific clients and be part of a team that manages the account from the start of negotiations to the final campaign wrap up. The successful candidate must also be a creative thinker, incorporating the latest media trends and innovations, including streaming video and online video. Candidate should exhibit a can-do attitude to tackle all assignments, exhibit the ability to multitask and prioritize tasks, and be a creative problem solver that participates and takes interest in the agency, the industry, and the success of our clients. The Media Buyer will learn to deal effectively with clients and work closely with our planning group in managing budgets, developing strategies, negotiating media buys, and executing customized enhancements. It is imperative that this candidate follows technology and creative work to stay on top of pertinent information and trends.
Responsibilities
- Negotiates and places commercials within the television and video marketplace for accounts within an assigned group of markets.
- Estimates, updates and adjusts all program ratings.
- Negotiates and documents rates, special placements and added value.
- Executes all Media plans while adhering to established budgets and timelines.
- Clearly and accurately communicates orders and changes to media vendors.
- Monitors buys in progress, arranges for makegoods and credits and is responsible for the post-buy results of all buys.
- Tracks media expenditures in systems to ensure budget compliance.
- Researches and maintains record of trends, innovations and changes that affect media buying.
- Collaborates with clients and media team members and media planners to resolve media billing issues.
Qualification - Required Skills
- Passionate about advertising and the ability to spread that passion to others.
- Work hard and smart on several projects at once.
- Ability to present to an audience.
- Skilled communicator.
- Strong mathematical ability required.
Qualifications - Desired Skills
- One year of agency experience required or 1- 3 years of media buying/planning experience as a junior or assistant buyer at a media agency preferred.
- Work experience in national/spot television/radio/digital preferred.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.
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