Sr Associate - Paid Search and Social
Pune, Maharashtra, India · Posted Feb 12, 2025Description
Business Overview
We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the Mediabrands as a Specialist. This role is responsible for and performing many critical functions within the Biddable team for their international clients. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands in the international space.
Responsibilities
- Client communication to understand their requirement and discuss campaign strategies
- In-depth understanding of conversion attribution modeling and different level of marketing funnels
- Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon) and able to perform daily management tasks and optimization.
- Competitor & Market Analysis • Be up to date with biddable industry trends and developments.
- Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi)
- Understanding of at least one bidding platform such as Marin, Kenshoo or DoubleClick
- Troubleshooting and quality management of task allocated
- Adhere to all the process and SLA and ensure its implementation.
- Creating weekly and post-campaign reports with data insights and next steps
Required Skills & Experience
- Graduate with atleast 3 years of relevant work experience.
- Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
- Basic understanding of trafficking and ad server
- Excellent writing, math, multi-tasking, organization, and communication skills
- Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
- Excellent team management skills
- Preferably a Google ad and Facebook Blueprint Certified Professional
- Well-versed with excel, power-point • Knowledge of HTML, flash and JavaScript would be an asset (only for experienced candidate)
- A highly motivated team player with a positive attitude and professional demeanor is essential.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
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