Description
In Short
As the Senior Lead, GTM Readiness, you will play a pivotal role within the GTM Marketing team, reporting directly to the Head of GTM. driving operational execution and cross-functional readiness across go-to-market milestones.
A core part of your role will be to manage the end-to-end lifecycle of Marketing product inventory—ensuring seamless and timely procurement, tracking, and handover of samples and final products to key stakeholders.
Bridging strategy and execution, you will lead critical operational workflows that enable team success across seasonal launches, key GTM moments, and long-term brand momentum.
Your Mission
- Lead end-to-end marketing inventory procurement and operational readiness: Lead the marketing inventory lifecycle, from product procurement and fulfillment to handover across stakeholders, ensuring inventory availability aligns perfectly with all critical GTM milestones and cross-functional strategies, to enable Marketing content production for Commercial Briefing and Sell-ins meetings, Seeding initiatives, Global Campaigns, ecom shoots and more.
- Orchestrate cross-functional workflows: Partner closely with Product, Supply Chain, Brand Strategy, Marketing Studio, and Global Channels and Regional Teams to ensure stakeholder alignment, accountability and resolve logistical bottlenecks ahead of key milestones.
- Timeline and dependency management: Build and manage comprehensive timelines, organize milestones, track dependencies, and proactively mitigate risks to ensure smooth execution.
- System optimization: Lead the evolution of tools, systems, and reporting, identifying opportunities for automation and operational excellence.
- Milestone content delivery: Structure, consolidate, and project manage marketing inputs for critical GTM milestones to support executive decision-making.
Your Story
- Typically we look for around 5+ years of GTM or Program Management experience preferably within a global consumer brand: proven track record of leading complex GTM operations or global program management across functions and global-regional channels within a consumer, sports, or lifestyle brand.
- End-to-end operational expertise: Exceptional organizational and project management skills with high attention to detail, capable of building scalable processes, managing sample/inventory workflows, and guiding deliverables smoothly from initial plan to live launch.
- Cross-functional leadership: Demonstrated ability to partner effectively across Product, Marketing, Supply Chain, and Technology teams, building trust, aligning diverse stakeholders and fostering shared accountability.
- Operational mindset: A structured, solutions-oriented approach to optimizing operational flows, elevating reporting and resolving bottlenecks in a fast-paced, high-growth environment.
- Collaborative and adaptive: Comfortable navigating ambiguity, co-creating new capabilities from the ground up and bringing a proactive, open mindset to cross-functional teamwork.
- Embodies On’s Spirits: check out our career page for more on who we are, our culture and growth.
Your Team
We are On’s GTM Marketing team, united by a clear mission: to architect, lead and execute seamless go-to-market frameworks that turn brand strategy into coherent, impactful global activations.
As the operational engine behind On’s Marketing functions, we design the frameworks, decision systems and single sources of truth that empower our brand, studio, channel and regional teams to plan their seasonal launches successfully. We own the structure, alignment and consolidation of the Global Marketing go-to-market plan and ensure that what each team focuses on is prioritized, synchronized and built for business growth.
We operate as a high-trust, collaborative network. We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further. You aren't just joining a team; you are joining a community dedicated to igniting more to move.
Similar jobs
In Short Welcome to On. Born in the Swiss Alps, we set out to redefine sportswear — continuously pushing the boundaries of design and performance. As one of the world’s fastest-growing premium sportswear brands, we ignit…
At a Glance Directors of Brand at On define the long-range vision for marketing within a specific scope. In this instance, this role focuses on our cross-functional preparation for the world's most iconic global sport an…
In short As the fastest-growing global sportswear brand, reaching millions of runners worldwide, On is building an authentic community through direct fan interaction - across major sporting expos, run crews, cultural mom…
Your mission Integrated Brand & Product Campaigns Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, product…
Est. 85,000 GBP
Welcome to On! As one of the world’s fastest-growing premium sportswear brands, we’re redefining performance through pioneering technology, bold innovation, and a commitment to sustainability. As our Lead of DTC & DM…
At a Glance You are the Senior Director of Apparel Marketing, reporting directly into the CMO. Your mission is to be the direct brand partner to the Creative Director of apparel, inspire teams across On, champion our cul…
Est. 120,000 USD
In short As the Senior Lead - B2B Marketing, you will elevate and execute the integrated marketing strategy for various wholesale channels and critical key accounts, serving as the strategic driver and primary consultant…
Est. 120,000 USD
In short As the Lead - B2B Digital Marketing, you will drive the digital marketing roadmap and execution for North America, serving as the strategic digital expert and primary owner of B2B digital campaign planning, depl…
Location: Zurich, Switzerland About On Born in the Swiss Alps, On has disrupted the sportswear landscape through relentless exploration. Our journey began not with a standard shoe, but with a radical ambition to redefine…
In short: At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and insp…
Est. 65,000 GBP
Welcome to On! As one of the world’s fastest-growing premium sportswear brands, we’re redefining performance through pioneering technology, bold innovation, and a commitment to sustainability. As our Senior Specialist -…
In short: As a Senior Lead, Innovation commercialization engineer, you will be a driving force at the forefront of On's scale of product evolution. You will operate with a high degree of autonomy to lead complex projects…
IN SHORT We’re looking for a strategic and commercially minded Senior Specialist, B2B Marketing to help shape how On shows up across our wholesale partner network and DTC retail environments in Oceania. Sitting at the in…
Lead - B2B Retail Marketing China In Short Are you well versed in all things Retail Marketing? Do you bring with you a hands-on approach, yet entrepreneurial spirit? If this speaks to you, we have an exciting opportunity…
In short We’re looking for a creative, detail-oriented Visual Merchandising Sr. Specialist (2D/3D Design) to own and elevate On’s global VM guidelines and visual tools across DTC, B2B, and Showrooms. Reporting into the V…
Global Head of Creative, Core Brand Design In short We’re looking for a senior creative leader to own, evolve and protect the core visual design language of the On brand. As Head of Creative, Core Brand Design, you will…
In Short: Our HR team is expanding with the growth of On and we are looking for a colleague to join us in this journey as a Lead - EVP communication. We are looking for someone who has a passion for storytelling and has…
Est. 85,000 USD
In Short As the Lead, Visual Merchandising B2B for North America, you will act as a strategic driver for the brand's physical presence, planning and executing high-impact in-store projects that elevate the retail experie…
In short: As a Lead, Innovation commercialization engineer, you will be a driving force at the forefront of On's scale of product evolution. You will operate with a high degree of autonomy to lead complex projects, chall…
Est. 65,000 GBP
Welcome to On! As one of the world’s fastest-growing premium sportswear brands, On is making waves globally in footwear, apparel, and accessories through pioneering technology, bold innovation, and a commitment to sustai…
In Short: This is your opportunity to join one of the world’s fastest-growing sports brands! We are expanding our finance department and we are looking for a Senior Specialist - Finance Systems Operations. We are excited…
In Short As the Specialist - Technical Representative, you will design and execute integrated marketing support, high-impact technical education, and experiential activations across top-tier regional accounts. Serving as…
Est. 80,000 GBP
AT A GLANCE Welcome to On! One of the World’s fastest-growing premium sportswear brands. At On, we’re redefining the future of sportswear and we’re looking for an adaptable and goal-oriented Senior Lead - Key Accounts to…
In Short As the Specialist - Technical Representative, you will design and execute integrated marketing support, high-impact technical education, and experiential activations across top-tier regional accounts. Serving as…
In short: As our Lead - Supply Chain Decision Intelligence & Operations Research, you will apply mathematical rigor to complex decisions across On’s global supply chain. You will design optimization, simulation, and…
In Short: At On, our ambition is bold: to become the most premium global sports brand, built on performance, design, and sustainability. We are driven by a singular mission — to ignite the human spirit through movement.…
In short: Product Testing is the voice of the athlete and the consumer at On. We’re responsible for ensuring every On product meets the highest quality standards and delivers a premium, high-performance experience by com…
Est. 85,000 GBP
In short:At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspi…
In Short As Head of Production Planning, your core responsibility would be to ensure. On’s manufacturing partner base is aligned with the brand’s goals of expansion, product availability, sustainability & commitment…
In short We are establishing our first-ever public cultural destination and dedicated exhibition space at our Zurich HQ, launching early 2027. We are looking for a visionary, globally-connected Senior Lead Exhibition Pro…