Director, Media Strategy & Activation - Shark (US)

SharkNinjaNeedham, Massachusetts, United States · Posted 1 month ago

Full-timeEst. 140,000 USD

Description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

As the Director, Media Strategy & Activation - Shark, you will lead the development and execution of full-funnel, data-driven media strategies for North America. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals.

As the Director, Media Strategy & Activation, you will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA.

Responsibilities:

Global Media Strategy & Execution

Lead the development and implementation of integrated media strategies for new product launches and core categories.
Own the global media budget for Shark, ensuring optimal allocation and ROI across markets.
Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
Translate business and marketing goals into actionable media briefs and performance-driven campaigns.

Audience & Data-Driven Planning

Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time.
Champion an audience-first approach to planning, activation, and measurement.

Cross-Functional & Agency Leadership

Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance.
Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates.
Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns.

Innovation & Future Readiness

Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement
Lead media transformation initiatives that enhance agility, efficiency, and impact.
Uncover and unlock incremental business value through media partnerships

Team Leadership & Influence

Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability.
Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions.
Present media performance and strategic recommendations to executive stakeholders with clarity and influence.

What You’ll Bring:

Attributes & Skills

10 years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories.
Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
Proven success leading full-funnel media campaigns across multiple regions.
Deep knowledge of traditional, digital, and emerging media platforms.
Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
Exceptional leadership, communication, and stakeholder management skills.

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