Description
This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.
What you'll do:
- Conduct competitive research on trends in music genres, platforms, and consumption behaviour
- Propose and pitch new content projects based on data insights and market trends
- Scout songwriters, producers, and artists for projects
- Quality control of mixes, masters, and final deliverables
- Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
- Oversee timelines, deliverables, and budgets for content projects
- Ensure proper rights management and clearances for co-produced content
- Monitor KPIs (streams, revenue, ROI)
- Any other responsibilities or works to be assigned by the manager or the Company
Who you are:
Must-Have Requirements
- Strong content planning ability, capable of keenly discovering valuable content in line with market trends;
- Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills
- Bachelor’s degree or above, preferably in music, communication, marketing, or related fields;
- 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms;
- Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs;
- Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou, Bilibili, etc.);
Preferred Qualifications
- Possess resources in artists/producers, able to integrate industry resources to promote project realization;
- Have a deep understanding of specific music styles (such as rap, folk, pop, etc.);
- Previously worked for record companies, hot song labels, or music platform content studios.
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
Similar jobs
As a Sr. Marketing Manager, duties include ideating and executing
As A&R Director, you will play a pivotal role in initiating, supporting and implementing A&R strategy that incorporates facilitating cooperation with established and new artists who are already or have the chance…
This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects…
The Assistant Manager, Marketing is responsible for planning and executing marketing strategies that drive audience engagement, streaming growth, and commercial success for artists and music releases. This role works clo…
As a Marketing Manager, you will be responsible for delivering custom and creative digital marketing ideas for our releases, while also managing multiple social media accounts for artists and the company. Ensuring the ef…
Sony Music Korea’s International Repertoire department is building a new commercial engine around global music IP, and this role sits at the center of that transformation. As Sr. Manager, Business Development & Comme…
Est. 120,000 PLN
As a Product Manager, you'll play a central role in bringing Sony Music artists and releases to market. Working across a diverse roster of local and international talent, you'll lead the planning and execution of release…
Sony Music China is building a new Direct-to-Consumer business to deepen artist-fan relationships and create new revenue streams beyond streaming. The D2C Program Manager will lead the zero-to-one rollout of our WeChat M…
As A&R Manager, you will play a pivotal role in supporting the Country Manager in initiating and implementing SME Vietnam A&R strategy that incorporates discovering new artists who have the potential to be commer…
Sony Music Korea’s International Repertoire department is looking for a strategic and highly connected leader to help drive the success of our global artists in Korea. As Frontline Business & Media PR Manager, you wi…
Est. 45,000 EUR
To effectively and creatively manage all
We're looking for a creative and digitally-savvy team player to join our marketing team! This is a role that blends hands-on content creation across visual formats, social media strategy, management and influencer market…
As the Associate Manager, Digital Business you will be managing accounts of digital service providers (music streaming platforms) and digital retail relationships in Hong Kong, and you will develop projects and initiativ…
Est. 120,000 GBP
About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve n…
Optimization Manager is responsible for driving digital revenue growth across streaming platforms (DSPs) such as Spotify, Apple Music, YouTube, and other digital partners. This role focuses on managing platform relations…
Est. 80,000 GBP
As Senior Manager, Data Privacy, you will act as a trusted advisor to the business, providing pragmatic and commercially-focused privacy guidance across departments. Working closely with stakeholders globally, you will p…
As Product Manager – Fan Platform & D2C, you will work closely with our SaaS partner, UI/UX, Marketing, and Product teams to develop and enhance features across our fan platform. You'll translate user and business re…
Est. 120,000 GBP
About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve n…
Est. 55,000 GBP
As a CRM Manager, you will work closely with SME UK labels to deliver best-in-class, creative and data-led fan engagement campaigns - driving growth of existing fanbases and acquisition of new audiences. You’ll collabora…
Est. 120,000 GBP
About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve n…
Est. 120,000 GBP
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most ic…
Est. 80,000 GBP
Ceremony of Roses is a global media, branding, design and events company with a full service music merchandise arm, covering every aspect of merchandise sales, production and distribution worldwide. The Finance Director…
Est. 150,000 GBP
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most ic…
Est. 65,000 GBP
In this role you will be an integral member of the Reward function in our People Experience Team, managing three UK payrolls, in addition to smaller European payrolls. Reporting to Director, Global Total Rewards, with a…
Est. 30,000 GBP
The Orchard is seeking a Physical Sales Coordinator on a 1 year Fixed Term Contract who will be responsible for the running of daily administrative data reporting for the wider team including collation of information, de…
Est. 55,000 GBP
Our Digital Streaming Partnerships team are responsible for Sony Music UK’s relationships with Spotify, Apple, Amazon, YouTube, Vevo, Deezer & SoundCloud. This is an exciting opportunity to get hands on experience in…
Sony Music Entertainment is currently looking for an experienced Financial Accountant to join our Finance team. You will be looking after our Malaysia and Singapore entities. Reporting to the Finance Director, you will b…
Est. 55,000 GBP
As an experienced Producer, you’ll be a creative lead on one of the UK’s largest interview podcasts with a large female audience, owning guest booking, editorial standards and production delivery from first contact throu…
We are looking for a Assistant Manager – Video Partnerships to drive the growth and monetization of our Catalogue across YouTube, Meta, Snapchat and other video platforms. The role will focus on identifying opportunities…
Est. 28,480 GBP
The application window for this role has been extended: Please apply by September 3rd at 10:00 At Sony Music Entertainment, we’re not just part of the music industry - we’re leading it. By bringing together music, techno…