Description
Influencer Partnerships Specialist (Contract)
Remote | Part-Time Contract (20 hrs/week) | U.S., Canada, Mexico & Latin America
About Springboard
Springboard is an online education company that helps people make career-defining moves through mentor-led, outcome-driven programs. Our portfolio includes Tech Bootcamps (Software Engineering, Data Science, UI/UX, Cybersecurity) and Allied Health training (Certified Medical Assistant, Pharmacy Technician, Sterile Technician) — all focused on helping working professionals and career switchers land high-growth roles.
Influencer partnerships are a meaningful and growing channel for Springboard. We have existing creator relationships, working infrastructure, and real enrollment data. What we need is someone who can take what’s here and make it work harder — better creators, better outreach, better deal economics, more enrollments.
The Role
This is a part-time contract role (20 hours/week) focused on the part of influencer marketing that matters most: finding the right creators and getting them to say yes on terms that work.
You’ll inherit an existing influencer program with active partnerships, tracked performance history, and established tools. Your job is not to rebuild it from scratch — it’s to improve it. Better sourcing. Sharper evaluation. Smarter outreach. Tighter deal structures. More signed creators who actually drive enrollments.
You’ll work across two product lines with very different audiences and economics — Tech Bootcamps and Allied Health. The right person can navigate both — understanding that the creators, messaging, and deal structures for a $14K bootcamp are fundamentally different from a $4,500 healthcare credential.
What You’ll Do
Most of your time (~70%) goes to creator discovery and outreach:
- Find creators whose audiences match Springboard’s buyers. Source across YouTube, Instagram, and TikTok in niches like tech careers, career switching, coding tutorials, productivity, healthcare careers, and professional development. Prioritize U.S.-audience-dominant creators.
- Evaluate creators with a practitioner’s eye. Go beyond follower counts. Read engagement quality, audience demographics, sponsored content history, view-to-subscriber ratios, and comment sentiment. Know when a creator’s metrics look good on paper but won’t convert for a high-ticket education product.
- Run outreach that gets responses. Write personalized outreach at volume without sacrificing quality. Manage follow-up cadences. Build relationships with creators and their managers. You should be comfortable running outreach as a core daily activity, not as an afterthought.
- Negotiate deals that protect our economics. Structure compensation (flat fee, affiliate, hybrid) that aligns creator incentives with enrollment outcomes. Push back on rates that don’t pencil. You’ll have target CPAs to work within, and we expect you to treat them seriously.
The remaining ~30% supports campaign setup and performance:
- Set up tracking infrastructure for each partnership. Create UTM links, coupon codes, and influencer-specific landing pages so every partnership is measurable from day one.
- Coordinate content and approvals. Work with creators on messaging, review drafts or scripts for accuracy and brand alignment, and manage timelines to keep campaigns on schedule.
- Surface what’s working and what’s not. You don’t need to build dashboards, but you do need to know your numbers. Flag underperformers early. Identify creators worth re-booking. Bring a recommendation, not just data.
Who You Are
Required:
- 2+ years of hands-on influencer marketing experience, with direct involvement in sourcing, outreach, and negotiation — not just campaign management or reporting. You’ve personally gotten creators to respond, negotiated rates, and closed deals.
- Familiarity with the U.S. creator landscape across YouTube, Instagram, and/or TikTok. You understand how these platforms differ in terms of audience intent, content formats, and sponsorship economics.
- Comfort working in a part-time, remote, async environment. You can self-manage your 20 hours/week, communicate proactively, and keep things moving without being managed closely. This requires discipline — not everyone thrives in this setup.
Strongly preferred:
- Experience in education, edtech, bootcamps, healthcare, or any high-ticket product where influencer-driven conversion requires more than brand awareness.
- Track record of managing creator relationships that drove measurable enrollments, sign-ups, or purchases — not just impressions or engagement.
- Experience using AI tools (ChatGPT, Claude, etc.) to accelerate creator research, personalize outreach at scale, or streamline repetitive tasks.
What we care about more than credentials:
We’d rather hire someone with 2 years of real outreach and negotiation experience who’s personally signed 30+ creators than someone with 5 years of “influencer marketing” on their resume who mostly managed campaigns other people sourced. If you can look at a creator’s profile and in 60 seconds tell us whether they’re worth pursuing, why, and what you’d offer them — that’s the skill we’re hiring for.
Logistics
- Part-time contract: 4 hours/day, 5 days/week (20 hours/week).
- Location: Remote. Open to candidates in the U.S., Canada, Mexico, and Latin America.
- Overlap expectation: Availability during U.S. business hours (at least 3–4 hours of overlap with Pacific time) for coordination with the team
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