Senior Social Executive | LOOKFANTASTIC

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Senior Social Executive at THG Beauty?

As Senior Social Executive, you will play a key role in shaping and executing our social media strategy across multiple platforms. You will be responsible for creating culturally relevant, insight-led content that drives brand awareness, engagement and community growth, while ensuring LOOKFANTASTIC remains at the forefront of social trends and platform innovation.

This role requires someone who lives and breathes social media, with their finger firmly on the pulse of emerging trends, content formats, creator activity and cultural moments. You will combine creative thinking with performance insights to identify opportunities, optimise content strategies and continuously improve results across both organic and paid channels.

Working closely with Brand, Creative, Influencer, CRM and Paid Media teams, you will translate audience behaviours and platform learnings into content that resonates with consumers and supports wider business objectives. You will also act as a mentor to the Social Executive, helping elevate the team's creative output and social expertise.

As Senior Social Executive, you’ll:

Content Creation & Creative Leadership

• Own the day-to-day creation, execution and optimisation of social content across all key platforms, ensuring content is engaging, platform-native and aligned to brand objectives.
• Lead content ideation and creative development, bringing fresh, innovative ideas that drive engagement, reach and relevance across social channels.
• Take ownership of content creation, including briefing, capturing and editing content, with a strong understanding of what makes content perform across different platforms and audiences.
• Drive creative variation and testing, continuously exploring new formats, editing styles, hooks, storytelling techniques and platform features to improve content performance.
• Work closely with the Senior Social Planning Executive to ensure the smooth integration of content within the wider calendar and visibility to stakeholders
• Brief in the monthly and campaign Asset Matrix, as well as develop creative briefs for Beauty Pro content and UGC creators.
• Attend brand events, capturing dynamic and engaging content that supports brand objectives, retail media deliverables and the wider social strategy.
• Ensure content is optimised for both organic engagement and paid media performance.

Social Media Strategy & Management

• Support the development and execution of social media strategies that align with brand and commercial objectives.
• Develop content recommendations based on platform learnings, audience behaviours and performance insights.
• Oversee content scheduling and publishing across social channels, ensuring content calendars are executed to a high standard.
• Support community growth and audience engagement through compelling content and proactive social management.
• Maintain a strong understanding of competitor activity and wider industry developments.

Trend Spotting & Innovation

• Stay at the forefront of social trends, platform updates, creator activity and emerging content formats, proactively identifying opportunities to keep the brand culturally relevant.
• Act as the team's social and cultural radar, bringing forward new opportunities, content formats and platform innovations.
• Champion a test-and-learn culture, regularly introducing new creative concepts, formats and production approaches that elevate content performance.
• Identify opportunities to leverage trends and cultural moments in a way that is authentic to the brand and audience.

Performance & Insights

• Use performance data, audience insights and social listening to inform content decisions, ensuring creative output is both insight-led and results-driven.
• Analyse content performance and identify actionable insights that influence future content creation, campaign planning and channel strategy.
• Monitor content, channel and campaign performance, making recommendations for optimisation and growth.
• Report on social performance to the Social Media Manager and wider business, providing strategic recommendations and platform opportunities.

Team Collaboration & Leadership

• Act as the creative lead within the social team, providing guidance and direction to the Social Executive on content planning, content creation, trend adoption and best practice execution.
• Collaborate closely with Creative, Brand, Influencer, CRM and Paid Media teams to maximise content effectiveness across channels.
• Share platform knowledge, social trends and performance insights with the wider team to support continuous improvement.
• Build strong relationships with internal stakeholders to ensure social activity supports wider business objectives.

What skills and experience do I need for this role?

• A passionate social media expert with a deep understanding of social platforms, audience behaviours and content performance.
• Strong content creation and editing skills, with experience producing high-performing social-first content.
• A strong understanding of what drives engagement across organic and paid social channels.
• Experience using social insights and performance data to inform creative and strategic decisions.
• Excellent knowledge of emerging social trends, creators, platform developments and cultural moments.
• Strong organisational skills with the ability to manage multiple priorities and projects simultaneously.
• Confident stakeholder management and communication skills.
• Experience mentoring or supporting junior team members.
• A proactive, creative and commercially-minded individual who thrives in a fast-paced environment.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and dev