Description
Creative Strategy Intern — Wildlife
We are looking for a Creative Strategy Intern to join the Creative Strategy team at Wildlife. This is a role for someone at the start of their career who is curious about markets, excited by data, and wants to learn how strategic reads turn into creative decisions that drive performance at scale.
You will support the creative strategy for one or more of our games, working closely with experienced Creative Strategists, Product Marketing Managers, and our in-house Studio team. You will learn how we decide what gets produced, why, for whom, and how we measure if it worked — and you will contribute to that process from day one.
The team operates on a core conviction: AI is now a method of work, not a tool on the side. We are structuring data, briefing, ideation, and analytics to run with AI as substrate. You will learn to use AI to multiply your output, feed structured signal into the system, and start building the judgment to curate what comes out.
What you'll do
- You will help maintain a continuous read of competitors, market trends, and network behavior across TikTok, Meta, and others, learning to turn that read into inputs for briefs and decisions. You will get hands-on with intelligence tools like Sensor Tower and internal data to understand what we test, scale, and abandon.
- You will support the team in authoring briefs, learning the craft of briefing: the highest-leverage moment of the creative cycle. You will follow the production handoff with the Studio team and start developing the taste and judgment to tell good work from great.
- You will help read creative performance across metrics like Spend Share, IPM, CTR, CPI, ROAS, hook and hold rates, learning to spot patterns and translate them into the next round of bets. You will help document learnings into the team's structured knowledge base so insight compounds over time.
What you'll need
- Mandatory: Expected graduation between July 2027 and December 2027. Applications outside this window will not be considered.
- Genuine curiosity about markets, consumer behavior, and what makes creative work.
- Comfort working with data and a willingness to dig into metrics and spreadsheets to find the story.
- Comfort with AI as part of your daily workflow — you don't need to be technical, but you should treat AI tools as leverage, not curiosity.
- Strong written and verbal communication, in English and Portuguese.
- No prior professional experience required — we care about how you think and how fast you learn.
Nice to have
- Personal projects, coursework, or internships involving marketing, data analysis, or content/creative.
- Interest in mobile gaming, app marketing, or consumer products operating at scale.
- Any exposure to A/B testing, motion design, video, or playable ads.
More about you
- You are curious about the market by default. You notice what works, you have opinions about ads, and you like understanding why.
- You are developing taste and want to sharpen it. You're starting to tell good from great and you want to learn to articulate why.
- You like connecting the dots between a spreadsheet, a brief, and a conversation about the game.
- You are pragmatic about iteration. You don't get attached to your ideas — you get attached to learning.
- You write clearly and communicate with precision. People leave conversations with you knowing what you mean.
- You stay curious and calm in a fast-moving environment where the plan changes often.
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