Description
ABOUT US
At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.
Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.
Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.
THE ROLE
As our Manager, UGC & Video Editor (EU), you'll play a critical role in scaling the AG1 performance marketing across the DACH, the UK, European region, and APAC markets. You'll own the end-to-end creator content lifecycle—from sourcing and managing a diverse network of creators to producing localized, performance-driven video assets that fuel customer acquisition across Meta and YouTube.
This is a highly collaborative, hands-on role that blends creator sourcing, content production, creative project management, and video editing. Working closely with Growth, Creative, and Media teams, you'll continuously test, optimize, and scale creator-led content tailored to German-speaking audiences and other key international markets.
You'll be responsible for increasing the volume and quality of creator-generated concepts entering AG1's paid media testing pipeline while building a scalable network of creators across DACH, the UK, Europe, and APAC. If you're passionate about creator marketing, understand what drives high-performing paid social creative, and thrive in a fast-paced, data-driven environment, we'd love to hear from you.
WHAT YOU’LL DO
Creator Sourcing & Relationship Management
- Identifying, sourcing and recruiting creators across DACH, the UK, wider European markets and APAC
- Building and maintaining a diverse creator network aligned with AG1's target audiences
- Conducting creator outreach, negotiations and relationship management
- Evaluating creator fit based on content quality, audience relevance and performance potential
- Maintaining a healthy creator pipeline to support ongoing creative testing needs
- Staying on top of creator trends and emerging UGC formats across key European markets
Creator Production Management
- Translating campaign/project briefs into clear creator-facing briefs
- Managing creator projects from initial outreach through final asset delivery
- Coordinating timelines, deliverables and feedback rounds
- Ensuring content aligns with AG1 brand guidelines, legal guidelines / compliance requirements and market-specific nuances
- Acting as the primary point of contact for creators throughout the production process
Video Editing & Creative Iteration
- Editing creator content into performance-focused paid social ads for Meta and YouTube
- Creating multiple variations and iterations from existing creator footage
- Localising content across markets where appropriate
- Packaging and delivering final assets to media buying and growth teams
- Leveraging AI tools to improve editing efficiency and creative output
- Capturing and creating content on-site at live events (activations, brand experiences, etc.)
WHAT WE'RE LOOKING FOR
- Native or fluent German speaker (required) with excellent written and verbal English communication skills
- 2–3+ years of experience sourcing, recruiting, and managing creators, influencers, or UGC talent
- 2–3+ years of experience editing high-performing short-form social content for performance marketing campaigns
- Strong understanding of the German-speaking market, including cultural trends, consumer behavior, and localization best practices
- Deep knowledge of Meta and YouTube creative best practices, including short-form, long-form, and pre-roll content
- Excellent project management and organizational skills, with the ability to manage multiple creator partnerships and creative projects simultaneously
- Proficiency with Adobe Premiere, CapCut, or comparable video editing software
- Familiarity with AI-powered creative tools such as Runway, Sora, or similar platforms
- Experience localizing creative assets by adapting copy, pacing, messaging, and cultural nuance while maintaining brand consistency
- Experience in DTC, subscription, or health and wellness brands is a plus
WHAT'S IN IT FOR YOU
- Competitive compensation and performance-based incentive plans.
- A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
- A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
- A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
- A high-growth, dynamic environment with opportunities for your direct impact to be felt.
- Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
- In-person team meetups for optimal collaboration, team building and accelerating productivity.
- A work environment and culture that is based on high performance, productivity and continuous improvement.
- The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
- Access to AG1 products and branded swag.
- Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
- All other benefits and insurances as required by law, based on your specific country of residence.
AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is €57,000.00 - €80,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.
AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
Please consult our Privacy Notice (https://drinkag1.com/privacy) to know more about how we collect, use and transfer the personal data of our candidates.
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