Description
This role is based out of Ahrefs' global HQ in Singapore. While the role is focused on the Indonesian market, you'll be based in the Singapore office alongside the wider marketing team. This is an on-site role.
About the Role
We're looking for a Marketing manager to drive our growth in Indonesia. This isn't just about translating global campaigns; it's about building a localised strategy from the ground up, tailored specifically for the Indonesian market. You'll be working to make Ahrefs a household name among Indonesian marketers and businesses.
Responsibilities
- Serve as the driving force behind Ahrefs' marketing efforts in the Indonesian speaking market, taking a hands-on approach to all aspects of the marketing mix
- Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
- Directly manage the creation and localisation of content, including blog posts, social media updates, email campaigns, and other digital assets
- Manage all Indonesia related marketing activities including content creation, events, partnerships, and public relations.
- Lead offers in educating the Indonesian market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and centre.
- Organise and participate in key marketing events, such as networking events, conferences and customer meetups, to build relationships and generate leads
- Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimise marketing initiatives
- Report on performance to senior leadership
Requirements
- Significant years of proven experience with results in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localisation and adapting content from English-speaking markets to Indonesian-speaking audiences, creating promotional materials, and organising local meetups.
- Good knowledge in using Ahrefs product and understanding of its application in the Indonesian market.
- Experience in SEO/AI visibility is considered a big plus
- Proven track record of developing and executing successful marketing strategies in the Indonesian market. Ideally bringing a global brand to the market.
- Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).
- Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
- Native in Bahasa, Indonesia and fluent in English, both written and verbal
What Success Looks Like
In 6 months: You've developed and launched the core localised content strategy for Indonesia, resulting in a measurable increase in organic search traffic and engagement from the target audience. We see active participation in at least two key local online communities, and you've identified key influencers for future collaborations. The first localized assets (e.g., specific landing pages, blog posts) are consistently outranking competitors for relevant Indonesian keywords.
In 1 year:Ahrefs is a recognised and respected brand within the Indonesian marketing community, driven by your efforts. You've established Ahrefs as a go-to resource for SEO and marketing insights in Indonesia. We've seen a significant increase in MQLs from the region, directly attributable to your localized content and community initiatives. You've identified a clear path for future market expansion and potentially started building out a small, specialised local team.
Why Ahrefs?
We believe in empowering smart people to make big decisions. As our Head of Marketing for Indonesia, you won't be managing a rigid process; you'll be building a market. We don't micromanage. Instead, we trust you to identify opportunities, iterate quickly, and drive tangible results that directly impact our growth in a critical market. You’ll have the autonomy to make things run, then right, then better, all while working with a product that truly helps marketers.
Location: Singapore — on-site
Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!
Similar jobs
Responsibilities: Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts. Direc…
Est. 140,000 USD
About the Role We're looking for a Senior Product Marketing Manager to join our growing Product Marketing team. You'll be the bridge between our product innovations and the market, ensuring we launch features that resona…
Job purpose Manager - Marketing Planning & Strategy is a challenging role that provides an opportunity for you to build your own team and grow our client’s businesses. You will get to see the total picture of the bus…
Job Title: Head of Marketing (aCommerce Indonesia)Role OverviewAs Head of Marketing for aCommerce Indonesia, you will lead our integrated Marketing Hub—spanning Marketing Services (Performance Media, SEO, CRM, Creative),…
Est. 85,000 USD
About the Role We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and…
We are looking for a dynamic and result-oriented Senior Business Development Executive. In this exciting role, you will be the key driver of growth, actively identifying new business opportunities and nurturing invaluabl…
Est. 85,000 USD
About Ahrefs Ahrefs is a SaaS marketing platform that helps businesses become discoverable and unmissable online. We offer a suite of tools for SEO, content marketing, and website performance — backed by 15 years of web…
Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the…
Are you passionate about turning data into real business growth? Do you want to combine statistical models, generative AI, and digital marketing strategy to scale brands? AnyMind is looking for a Marketing & Social C…
The account management role acts as a central contact point and communicator between sales, operational teams and client. This person must have a passion for creative campaign and digital advertising technologies. The id…
As a Manager will play a key role in the sales team’s continued development and success in the Jakarta office. You will be in-charge to strategize semester and yearly sales plan for the team. What You'll Do Responsible f…
InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outco…
Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their re…
InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outco…
Location: [Indonesia] We Are: RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving perfo…
MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money. We’re at an inflection poi…
About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore…
As a Senior Business Development professional in our E-commerce Enablement unit, you will be the commercial engine driving this vision across the Indonesian market. You will partner with high-growth and enterprise brands…
MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money. We’re at an inflection poi…
ID: 2559 What is #LifeatAF? How can we crystalize its DNA into one eye-catching sentence for you? Our culture is defined by our people! Everyone is an approachable professional, tenacious and versatile, a challenging tea…
About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore…
Job Purpose We are looking for individuals who have a passion in talking with people, headhunts, finding good talents. This role will mainly help our diverse team in hiring commercial, marketing, financial & accounti…
This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything…
Artefact is a new generation of data service providers specialising in data consulting and data-driven digital marketing. It is dedicated to transforming data into business impact across the entire value chain of organis…
What you'll do: Support the team in managing digital campaigns, including campaign monitoring, data preparation, reporting, and basic analysis. Monitor campaign performance and help track key metrics such as impressions,…
Come Join Our Team At Anteriad and innovate the way B2B marketers make data-driven business decisions. About Anteriad We are not just another B2B solution provider. We're problem solvers. We believe that data is the key…
Location: [Singapore] We Are: RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving perfo…
MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money. We’re at an inflection poi…
We are looking for a high-impact Head of Sales to lead, scale, and synchronize our revenue efforts across two key pillars: Agencies and Direct Brands. Reporting directly to the Country Manager of Singapore, you will be t…
Drive ANZ Growth with Supermetrics 🚀 We're accelerating our presence in Australia, and we need a Senior Commercial Account Executive based in Singapore to own the ANZ territory, drive net new growth, and expand our foot…