Description
Are you passionate about turning data into real business growth? Do you want to combine statistical models, generative AI, and digital marketing strategy to scale brands? AnyMind is looking for a Marketing & Social Commerce Strategist (Research & Analytics Manager) who thrives in a fast-growing, tech-driven environment.
This role blends hands-on quantitative skills (regression, scripting, and LLMs) with commercial strategy (social commerce, performance marketing, and consumer insights)—perfect for a builder who loves solving complex problems.
What You Will Do as You Start the Role
- Develop a deep understanding of marketing models, including commerce and full-funnel activation.
- Translate business and marketing questions into structured, hypothesis-driven statistical analyses.
- Analyze multi-channel social commerce data across platforms to uncover performance trends.
- Run regression models (linear, multivariate, and log-linear) to calculate price elasticity of demand, media attribution, and marketing mix models (MMM) to understand growth drivers, ROI, and ROAS.
- Use LLMs, prompt engineering, and basic scripting (Python, SQL, or R) to automate data cleaning and run diagnostics.
- Stay up to date with emerging AI tools, advanced analytics frameworks, and digital marketing trends.
How Your Role Will Grow (Impact Over Time)
- Become a key insights partner to the Indonesia Marketing and Social Commerce teams, driving sales, retention, and business growth.
- Develop advanced analytical frameworks to measure adstock decay, media half-lives, and causal lift, helping guide business decisions.
- Build scalable analytics processes, AI-driven workflows, and automated marketing mix models (MMM) to elevate decision-making across Asia.
What We're Looking For
- 2–3 years of experience in quantitative analytics, insights, marketing intelligence, database management, or related roles.
- Strong problem-solving skills with a solid foundation in statistics, including hypothesis testing, variance, correlation, and regression.
- Solid understanding of digital marketing and Southeast Asian e-commerce platforms (TikTok Shop, Shopee, and Lazada) and key metrics (ROAS, CAC, and CVR).
- Comfortable processing large, messy datasets from multiple social, media, and programmatic advertising sources.
- General familiarity with data science concepts, predictive modeling, and automated workflows.
- Hands-on familiarity with LLMs, prompt engineering, and using generative AI to streamline daily workflows.
- Basic scripting capability in Python, SQL, or R to clean, merge, and query databases.
- Curious, collaborative, and proactive—someone who thrives on making things happen.
Why Join AnyMind?
- Work with a fast-growing tech company across Asia.
- Gain exposure to cutting-edge AI, analytics, and marketing tools.
- Join a collaborative, global, and energetic team culture.
- Enjoy rapid career growth and cross-market opportunities.
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