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Global Head of Digital Commerce, VP

AMOREPACIFIC US, INCLos Angeles, California, United States · Posted 2 months ago
Full-timeEst. 150,000 USD
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Description

Global Head of Digital Commerce, VP

Laneige | Location: Los Angeles (Hybrid)

Role Overview

Laneige is seeking a Global Head of Ecommerce to lead the brand’s global digital growth and transformation.

This role will act as a Global Center of Excellence (CoE), responsible for defining strategy, governance, and execution frameworks to enable scalable growth across local markets.

The position owns global ecommerce revenue and profitability, while building an integrated digital commerce ecosystem across:

  • Ecommerce
  • Social commerce
  • CRM & eFSS
  • AI & Beauty Tech
  • Performance media

Based in Los Angeles, this leader will bridge global strategy and local market execution, ensuring Laneige scales as a data-driven, omnichannel global brand.

Core Mandate

  • Own Laneige global ecommerce revenue and profit growth
  • Define mid/long-term ecommerce strategy and P&L delivery roadmap
  • Act as Global CoE:
  • Set strategy frameworks, KPIs, and governance
  • Enable local market execution at scale
  • Build a future-ready digital commerce ecosystem integrating:
  • Consumer data, media, content, and technology

Key Responsibilities

  1. Global Ecommerce Strategy & P&L Ownership (CoERole)
  • Define global ecommerce strategy frameworks, KPIs, and operating models
  • Own global ecommerce P&L (revenue, margin, growth targets)
  • Create differentiated channel strategy frameworks:
  • DTC
  • eRetailers (retailer.com)
  • Pure players & marketplaces
  • Lead omnichannel business model by:
  • Defining platform mix and roles
  • Implementing global investment frameworks
  • Define global acquisition and search strategy to improve:
  • Conversion
  • ROI
  • Establish global performance tracking and optimization systems

  1. Ecommerce Execution Excellence
  • Lead ecommerce strategy across marketplaces, pure players, and retailer.com
  • Own core growth levers:
  • Traffic, conversion, AOV, retention
  • Drive assortment, pricing, promotion, and launch orchestration
  • Optimize onsite experience:

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