Salesforce Administrator

Salesforce Administrator

Location: Montreal, QC (Hybrid)

About us

Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out-of-home businesses and powers impactful, compelling campaigns seen across the world.

About the role

Key Roles and Responsibilities:

Platform Management & Configuration:

• Perform day-to-day administration, configuration, and maintenance of the Salesforce instance to align with evolving business needs.
• Create and maintain custom objects, fields, formulas, workflows, validation rules, and Process Builder and Flows to automate business processes.
• Manage user profiles, roles, permissions, public groups, Organization-Wide Defaults, sharing rules, and security settings to ensure data integrity and compliance.
• Assist our Sales Department with designing and maintaining lead assignment rules, opportunity workflows, and territory management to drive sales execution.
• Conduct proactive system maintenance, including health checks, release readiness, and security reviews.
• Participate in scoping and delivering prioritized configuration work.
• Manage release/deployments of enhancements.

User Support & Training

• Provide first-line support and troubleshooting assistance to end-users, ensuring timely resolution of issues.
• Act as a Salesforce subject matter expert and trusted advisor for all internal users.
• Support user onboarding/offboarding processes and access management.
• Facilitate training sessions and create documentation to support staff in adopting new functionalities.

Data Management & Reporting

• Oversee and analyze data to ensure data hygiene and integrity.
• Perform bulk data updates, deduplication, and cleansing of data.
• Develop and maintain custom reports, dashboards, and visualizations to provide valuable, actionable insights for decision-making and performance tracking.
• Manage Salesforce data feeds, imports, and other integrations.
• Manage integrations with various tools such as Gong, HubSpot, and Slack to enable real-time data flow and automation.

Collaboration & Process Improvement

• Collaborate with stakeholders (including Sales, Marketing, Services, and Finance) to gather requirements, design solutions, and implement changes.
• Work closely with the IT System Administrators to ensure consistent practices and methodologies are used.
• Work closely with internal Stakeholders and any external vendors (e.g. Salesforce Development teams) to support the delivery of new features and enhancements.
• Assist with UAT, testing coordination, and sandbox validation for deployments.
• Identify opportunities to streamline business processes through configuration or automation.
• Create and maintain documentation and playbooks for workflows, data flows, and system configurations to ensure long-term governance and clarity.

Skills and Qualifications

Education & Certifications

• University Degree or College Diploma in Information Technology, Computer Science, or a related field, or equivalent work experience is required.
• Salesforce Certified Platform Foundations certification is required.
• Salesforce Certified Platform Administrator certification, or the commitment to obtaining it within one year, is required.
• Salesforce Certified System Architect certification is highly desirable.
• Additional Salesforce certifications such as Agentforce Specialist, Business Analyst, or Platform Developer are considered a plus.
• Any Information Technology-related certifications are considered an asset.

Experience

• Minimum of 3-5 years of hands-on experience as a Salesforce Administrator managing Salesforce environments.
• Proven experience managing Salesforce environments supporting 100+ users for Sales Cloud and/or Service Cloud.
• Experience managing a small development team or working with outside consultants is a plus.
• Experience with Agentforce, Data Cloud, Revenue Cloud,
• Advanced skills in building custom apps and objects, formula fields, workflows, custom views, reports, and dashboards.
• Proficiency in applying advanced automation to solve complex business problems using Process Builder and Flows.
• Experience with Salesforce integrations with 3rd party systems via API and their implications.
• Skilled in data manipulation via Data Loader or similar tools.
• Experience with QA/UAT in sandbox environments and using change sets/deployment tools (e.g., Gearset) to deploy to production.
• Experience working in Agile/Scrum environments and participating in structured change management.
• Proficiency in Google Workspace (Sheets, Docs, etc.) with expert-level skills preferred.
• Experience with Atlassian tools (Jira, Confluence) and ServiceNow is a strong asset.
• Experience with development languages like Apex, Visualforce, Lightning Components, SOQL, and SOSL is a plus.

Soft Skills & Competencies

• Excellent verbal, written, and visual communication skills, with the ability to present clearly to all organizational levels and non-technical teams.
• Strong analytical, troubleshooting, and problem-solving skills.
• A proactive, optimistic, and growth mindset with a commitment to scalability and user experience.
• Ability to work independently and manage multiple priorities effectively in a fast-paced, evolving environment.
• Strong interpersonal skills and a demonstrated ability to build collaborative relationships and obtain consensus among cross-functional partners.
• A passion for user support, data integrity, and continuous improvement.

What we bring to the table

• Wellness: $500 annual Wellness fund for mental/physical health and office-related expenses.
• Comprehensive Benefits: Complete company insurance plan (health, dental, vision, travel) effective from day one (100% employer-paid). $500 annual Health Care Savings Account (HCSA).
• Paid Time Off: 3 weeks vacation, 5 floater days, 5 sick/personal days, and 2 volunteer days.
• Retirement Savings: Group RRSP with a 50% employer match up to 4% of your salary.
• Growth Opportunities: Training & development budget to support your journey as a PM leader.

At Broadsign, we value the varied social identities that make up our community. We recognize talent comes in different forms and encourage applications that reflect different backgrounds and experiences. Our promise is to be an inclusive employer and partner, open to learning, with thoughtful strategies and practices that amplify the different voices of our industry.

Knowledge of French is required for positions permanently located in Quebec so incumbents can communicate with their colleagues and partners in Quebec as necessary. French-language training is offered to all incumbents in permanent positions in Quebec who do not have a good knowledge of French. Fluent English is required for this position in order to communicate with colleagues, clients and partners (or suppliers) located outside Quebec and to understand the technical and scientific documentation used in our industry