Description
ASSOCIATE BRAND MANAGER
About Carvana
At Carvana, we’re changing the way people buy and sell cars. With an ambitious vision and a fundamentally different approach designed to be fun, fast, and fair, Carvana became the fastest-growing automotive retailer in history. We expanded nationally, went public on the New York Stock Exchange, sold our 1 millionth car, and reached the Fortune 500, all in just eight years.
Today, with 4 million retail customers and counting, Carvana is both the fastest-growing and the most profitable public automotive retailer, and we’re just getting started. We continue to raise the bar for our customers as we tackle the enormous opportunity still ahead in the largest consumer vertical.
Working here means being part of a team that embraces change, celebrates creative problem solving, and always strives to be better. At Carvana, you’ll have the opportunity to take on meaningful challenges, learn quickly, and help shape the future of automotive retail. If you’re driven to grow and make an impact as part of a collaborative team, you’ll fit right in. Learn more about what it’s like to work here from the people that already do.
About the team and position
Our company is searching for an Associate Brand Manager to perform a key role in developing and executing Carvana’s marketing strategy for our new products and services. This person will have the unique opportunity to join the company in the process of growing and scaling a variety of new initiatives and will be able to help chart the course forward.
The Associate Brand Manager will specifically oversee brand positioning and go-to-market strategies for Carvana’s internal and B2B areas of the business. Specifically, they will be responsible for focusing on Adesa and the Carvana Employer Brand, developing integrated marketing strategies across marketing channels, including but not limited to digital, content, social, email, experiential, direct mail and print, partnering closely with internal creative, PR/communications and quantitative marketing teams to develop, execute, and analyze the effectiveness of new and existing marketing programs. This person would ensure connective tissue across brand initiatives, aligning our employer brand with the broader Carvana and Adesa story to our key audiences.
You’ll work in a collaborative, fast-moving environment, turning high-level business opportunities into solutions to launch, test, and scale quickly.
This is a fully on-site position, Monday through Friday, at our corporate HQ in Tempe, Arizona.
What you’ll be doing
- Work with cross-functional teams on product/brand positioning and go-to-market plans for Adesa and Carvana’s Employer Brand
- Develop integrated marketing plans to drive growth across multiple marketing channels
- Create strategic plans to better understand target customer’s behavior and purchase triggers
- Leverage insights to write thoughtful briefs for the creative team and provide feedback on all creative assets
- Regularly share performance and strategy updates with leadership and stakeholders.
- Other duties as assigned.
What you should have/know
- Bachelor’s degree, or equivalent experience, in business, advertising or marketing.
- Master’s in business administration is a plus.
- 3+ years’ experience in a marketing/brand management role focused on B2C or B2B marketing. Additional experience on the agency side is a nice to have, but not required
- Ability to thrive (and preference to work) in a dynamic, fast-paced environment with frequently changing goals and deadlines.
- Demonstrated intellectual curiosity and interest in solving problems, thinks big and has strong convictions.
- A deep understanding of offline marketing channels (though not afraid to push the status quo), along with new/emerging trends to reach our customers.
- Strategic thinking combined with strict attention to tactical details and execution.
- Ability to collaborate effectively with internal and external stakeholders in a courteous manner
- Ability to exercise independent judgment in making decisions.
- Ability to work in an office environment, with extensive use of computers.
- Ability to read, write, speak and understand English.
- Willing and able to travel
Don't Meet 100% of the Qualifications?
At Carvana, we value diverse backgrounds and experiences. We encourage you to apply even if your experience doesn't fit every single bullet point. Give it a shot—we'd love to hear from you!
What we’ll offer in return
- Full-Time salary position with a competitive salary and Carvana stock compensation.
- Medical, Dental, and Vision benefits.
- 401K with company match.
- A multitude of perks including student loan payments, discounts on vehicles, benefits for your pets, and much more.
- A great wellness program to keep you healthy and happy both physically and mentally.
- Access to opportunities to expand your skill set and share your knowledge with others across the organization.
- A company culture focused on high performance and bar-raising, with vast opportunity to learn and grow.
Other requirements
To be able to do your job at Carvana, there are some basic requirements we want to share with you.
- Must be able to read, write, speak, and understand English.
Of course, we’ll make any reasonable accommodations for those with disabilities to perform the essential functions of their jobs.
Legal stuff
Hiring is contingent on passing a complete background check. This role is not eligible for visa sponsorship.
Carvana is an equal employment opportunity employer. All applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, marital status, national origin, age, mental or physical disability, protected veteran status, or genetic information, or any other basis protected by applicable law. Carvana also prohibits harassment of applicants or employees based on any of these protected categories.
Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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