Description
CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- CASETiFY is seeking a proactive, detail-oriented Influencer Marketing Associate to develop and execute our global gifting strategy, with a primary focus on North American creators. This dual-focus role will establish global gifting frameworks while personally managing the US influencer gifting program to drive organic brand coverage and build authentic relationships with creators across tiers. The ideal candidate will combine exceptional communication skills with strategic thinking to maximize ROI on gifting initiatives. This position plays a crucial role in establishing and nurturing organic relationships with North American influencers while simultaneously creating cohesive global gifting standards that align with CASETiFY's brand identity and marketing objectives.
Job Description
Global Gifting Program Management
- Develop and implement standardized global gifting frameworks and guidelines that ensure brand consistency while allowing for regional customization.
- Manage global gifting inventory allocation and tracking systems to optimize product distribution.
- Create and maintain documentation on gifting procedures, success metrics, and opportunities for improvement.
- Report on global gifting performance and provide recommendations to optimize the program.
North American Influencer Relations
- Proactively identify and pitch relevant North American influencers across tiers (micro to macro) for organic gifting opportunities.
- Manage day-to-day outreach via email, direct messages, and other communication channels.
- Track and fulfill product requests from influencers and their representatives.
- Monitor and report on organic content generated from gifting initiatives.
- Achieve quarterly targets for influencer gifting placements and organic coverage.
- Build and nurture authentic relationships with influencers to ensure continued organic brand coverage.
Requirement
- Bachelor's Degree in Marketing, Communications, PR, or related field.
- 2+ years of experience in influencer marketing, public relations, or related field.
- Passion for social media and creator culture.
- Demonstrated experience in influencer outreach and relationship building.
- Proven ability to manage multiple priorities in a fast-paced environment.
- Experience with tracking and reporting on campaign performance metrics.
- Proactive problem-solving abilities and resourcefulness.
- Demonstrated understanding of Gen Z and Millennial consumer behavior.
- Self-motivated with the ability to work independently and as part of a team.
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