Description
Product Marketing Manager (IoT / Telco)
Your Role
As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.
You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.
This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.
We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.
Why Join Us?
- Join a fast-growing company in a complex, high-value industry
- Work closely with Product and Engineering on cutting-edge IoT solutions
- Be a key driver of how we win deals and differentiate in the market
- High visibility and impact across Sales, Marketing, and Leadership
- Opportunity to shape go-to-market strategy and messaging
Your Goals
- Equip Sales and SDR teams with compelling messaging, assets, and battle cards
- Build and maintain a strong understanding of the competitive landscape
- Support strategic deals and contribute to winning high-value opportunities
- Drive go-to-market initiatives for key products and use cases
Your Impact
- Develop and maintain competitive intelligence and clear differentiation narratives
- Create and deliver sales enablement materials (battle cards, decks, messaging)
- Partner closely with Sales to improve win rates and deal execution
- Support RFPs and strategic deals with tailored messaging and insights
- Contribute to go-to-market strategy for new products and use cases
- Collaborate with Product and Engineering to translate technical features into customer value
- Build frameworks for content that support campaigns and sales conversations
What We Expect
- Experience in Product Marketing within:
- IoT
- Telecom / connectivity
- Or closely related industries
- Strong understanding of the IoT/telco landscape (non-negotiable)
- Experience in:
- Competitive analysis
- Sales enablement
- Go-to-market execution
- Ability to work cross-functionally with Product, Sales, and Marketing teams
- Strong storytelling skills — translating technical concepts into business value
Preferred Background
- Experience at IoT companies, connectivity providers, or modern telco environments
- Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset
- Experience in scale-ups or high-growth environments is a strong plus
What Great Looks Like
- You deeply understand the market, competitors, and customer needs
- You proactively identify gaps in messaging and positioning
- You create assets that Sales actually use and value
- You thrive in ambiguity and build structure where needed
Why This Might Not Be a Fit
- You don’t have experience in IoT or telecom
- You rely heavily on long ramp-up periods to understand technical products
- You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact
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