Acquisition Strategy Senior Associate
FanDuelNew York City, New York, United States · Posted 23 days agoDescription
THE POSITION
Our roster has an opening with your name on it
We’re looking for an Acquisition Strategy Senior Associate focused on Conversion who’ll lead on improving every customer touch point from considering signing-up to FanDuel Casino through to full activation. This role will be responsible for leading the conversion strategy with data-driven decision making and commercial savvy to drive company growth through our Casino product. This is a high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Obsess about the customer journey from media exposure through activation, analyzing opportunities to grow value by improving each stage of the funnel.
- Execute against defined KPIs, maintaining established reporting cadences and processes.
- Identify data gaps and work with stakeholders to improve data quality, ensuring informed decisions using a single source of truth.
- Support the process for working with product teams to ensure accurate metric reporting and provide context behind performance.
- Collaborate with Conversion leads from across different FanDuel Group Business Units to share knowledge and support a unified approach.
- Contribute to maturing our conversion practice by continuously iterating on reporting, insights, experiments, and partner relationships.
- Participate in conversations with product and content teams to support improvements to the end-to-end new customer experience from response to conversion.
- Assist in App Store Optimization as part of the Conversion landscape, executing a robust test & learn ASO optimization roadmap.
- Support a test and learn culture that continues to improve our performance and processes.
- Execute complex conversion analyses and optimizations independently, contributing to how we think about our new customers and the experience we deliver for them.
THE STATS
What we're looking for in our next teammate
- A minimum of 4 years of relevant experience
- Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
- Proven Growth mindset; Product led, data driven and highly creative
- Proficient in a range of tools across the marketing stack (Amplitude and Quantum Metric highly desirable)
- Results oriented, with the need to be objective and measure performance
- Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
- Track record of delivering business outcomes
- Strong analytical rigor to your decision making
- Ability and eagerness to effectively balance the big-picture strategic work with execution
- Demonstrably customer obsessed
- Interest in the Online Gaming Industry preferred
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid
Similar jobs
Est. 92,000 USD
Datadog is the monitoring and security platform for cloud applications. Our SaaS product is used by organizations of all sizes across a wide range of industries to enable digital transformation, cloud migration, and infr…
Est. 142,500 USD
Datadog is a world-class monitoring and security platform for cloud applications. We're dedicated to creating, developing, and supporting our product and customers, fostering seamless collaboration and problem-solving am…
Est. 99,000 USD
Datadog's Finance team partners with stakeholders across the organization, providing commercial, operational, and analytical support to ensure that Datadog’s business continues its rapid and efficient growth. We are seek…
Est. 115,500 USD
Datadog's Finance team collaborates with teams across the organization, providing commercial, operational and analytical support to ensure that Datadog's business continues to scale rapidly and efficiently. The Financial…
Est. 166,500 USD
We’re building the Compensation functions with the People team to scale with and support one of the fastest growing companies in tech. We're experiencing tremendous growth worldwide, and you will be key to incentivizing…
Est. 63,000 USD
As a Customer Success Associate, you will focus on the long term strategic relationship with our customers, drive adoption, and identify growth opportunities across a high volume of Datadog customers to ensure successful…
Est. 92,000 USD
Datadog’s Revenue Operations & Finance team continues to expand as we work continuously to improve and solve complex business problems. The Sales Revenue team supports Datadog’s rapid growth by collaborating with tea…
Est. 136,000 USD
Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world’s health data secure, accessible and actionable, we provide critical data solutions for organizations across the…
Est. 146,000 USD
Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) s…
Est. 234,000 USD
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the…
Est. 234,000 USD
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the…
Est. 255,000 USD
Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world’s health data secure, accessible and actionable, we provide critical data solutions for organizations across the…
Est. 135,500 USD
Our GTM Enablement team plays a critical role in helping Datadog’s Sales and Customer Success teams succeed by equipping them with the right skills, knowledge, and tools at the right time. We partner closely with teams a…
Est. 225,000 USD
Datadog's Forward Deployed Engineering function is in an active growth phase, and the FDE Lead will play a central role in shaping what comes next. Working in close partnership with the Head of Datadog for Startups and F…
Est. 65,000 EUR
About Datadog: Datadog is the world-class monitoring and security platform for cloud applications. We’re dedicated to creating, developing, and supporting our product and customers, allowing for seamless collaboration an…
Est. 114,000 USD
You will have the opportunity to shape, mold, and impact how fast we grow, the way we’re viewed, and the candidate experience. We are looking to hire a Recruiter who will be responsible for finding the best talent; you w…
Est. 105,000 USD
We are seeking a Senior Revenue Accountant to join Datadog's growing Finance team. In this role, you will support the company's revenue accounting operations by partnering across Finance, Customer Success, Sales Operatio…
Est. 128,500 USD
Datadog is seeking a Senior Payroll Specialist to keep up with our rapidly growing company. In this role, you will support the payrolls either directly through Workday and ADP or indirectly via a PEO (Professional Employ…
Est. 114,500 USD
Datadog is seeking a Field Marketing Manager to support and execute high-impact programs across the North Central region in North America. In this role, you’ll collaborate with regional Sales and Marketing teams to drive…
Est. 199,500 USD
Datadog is seeking an Employment Counsel to join our growing global Employment Legal team. In this role, you will serve as a trusted legal advisor to the People team, business leaders, and cross-functional partners on a…
Est. 165,000 USD
Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world’s health data secure, accessible and actionable, we provide critical data solutions for organizations across the…
Est. 60,000 EUR
At Datadog we’re growing our community focused events Datadog Summits, DASH, and our in-office Meetups and User Groups, to enable us to deliver events, and content to our global audience. As we scale these programs we’re…
Est. 189,000 USD
This is a senior individual contributor role for someone who wants to actively shape how Engineering, one of the most important parts of how Datadog develops its people. You'll sit at the center of Datadog's biggest tale…
Est. 165,000 USD
Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world’s health data secure, accessible and actionable, we provide critical data solutions for organizations across the…
Est. 120,250 USD
We are looking for a Recruiting Sourcer to play a key role in the continued growth and success of Datadog by finding exceptional talent. The Recruiting Sourcer will partner closely with Recruiters to develop creative and…
Est. 162,150 USD
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the…
Est. 131,500 USD
Our Strategic Account Executives target and close new business with Datadog’s largest, most strategic customers and prospects. In this role you’ll be focused on uncovering the pain points organizations face as they opera…
Est. 178,500 USD
The Principal CRO and Web Analyst will drive the insights, measurement, and experimentation that shape Datadog’s website roadmap and improve how users discover, learn, and convert. You’ll use data to uncover opportunitie…
Est. 162,150 USD
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the…
Est. 93,000 USD
Datadog is seeking a Payroll Specialist to keep up with our rapidly growing company. As a Payroll Specialist, you will support the US payroll process for over 3000 employees. Direct responsibilities will include facilita…