Description
About Monster Energy:
Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A day in the life:
In the position of Marketing Director you will develop marketing strategies, creating brand awareness, online presence. Management of the strategic marketing direction of the brands; support and management of brands’ marketing objectives, strategies and philosophies; creation, planning, execution, recapping and post-evaluation of marketing events and programs, integrate all the platforms.
The impact you’ll make:
- Identifying key pillar based national intellectual property to activate the brand among target audience.
- High Experience on working with creative agencies to develop insightful campaigns to connect with our target audiences leveraging diverse contact points in a cohesive way by developing business briefs, working closely
with the agency and providing proper feedback when needed. - Identify and align key business performance indicators for all the strategic pillars and ensure quarterly execution of plans. Periodic tracking and reporting of the performance indicators and suggesting changes when required.
- Plan, align and create execution models, guide teams to activate as per plan. Inspection of plan vs execution to meet global standards.
- Own and manage marketing contracts and support timely revisions for execution of all plans. Co-ordination with global counterparts for changes and revisions of contract and provide clarity to the system on specific nuances for seamless sign off.
- Capability to develop trade activities (promotions, incentives, POS, etc.) along with commercials teams, with focus increase rate of sales through the different channels, with high priority on traditional trade.
- Work on digital activities or promotions, content videos. Deep knowledge of Digital (Paid & Owned) & Traditional Media. Capability to brief and work together with content creators and content creation agencies.
- Present and align quarterly plans, integrate feedback from bottlers and revise plans to support business. Inspection of plan vs execution and guiding the regional team to meet global standards of activation and engagement.
- Negotiate exclusivity and deliverables with agencies, strategic partners to leverage and create unique sampling, sales opportunities.
- Strong experience of developing and managing sampling capabilities / sales opportunities ("paid sampling") direct to consumers, customers and/or other stakeholders through agencies, strategic partners or owned capabilities.
- Ensure all branding, logo use is acceptable at all events, activations and it is approved.
- Experience on Developing a consistent and compelling brand identity, storytelling and visual system, and how to execute them on an overarching way across the different channels and tools.
- Track and monitor program performance against the business’s overall goals and objectives. Evaluate scenarios for return on Investment (ROI) performance, and communicates results and recommendations to leadership.
Who you are:
- Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study. Prefer Masters of Business Administration (MBA).
- Additional Experience Desired: More than 10 years of experience in marketing, managing projects.
- Additional Experience Desired: More than 10 years of experience in Fast-moving consumer goods (FMCG) industry
- Computer Skills Desired: Advanced user Microsoft Office (PowerPoint, Excel MS Word, and Outlook)
- Additional Knowledge or Skills to be Successful in this role: Fluent English desired
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