Description
ABOUT OLIPOP
At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.
In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.
So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
ABOUT THE ROLE
As the Brand Manager ( Integrated Marketing) you will play a critical role in shaping and orchestrating OLIPOP’s integrated brand campaigns, tentpole moments, and consumer communications strategy. This role is ideal for a brand marketer with strong campaign, communications, and cross-functional leadership experience — someone who can connect the dots across creative, PR, influencer, social, partnerships, media, shopper, digital, and broader brand priorities to ensure the total campaign story is compelling, cohesive, culturally resonant, and tied to clear business objectives.
Reporting to the Director, Brand Marketing, you will serve as the connective tissue across internal channel experts, agency partners, and cross-functional stakeholders. You will bring enough channel fluency to pressure-test ideas, identify disconnects, and ensure each activation ladders back to the overarching brand narrative, campaign goals, and KPIs. This role requires both the analytical rigor of brand management and the creative judgment to bring consumer communications to life in a way that feels distinctive, timely, and deeply connected to culture.
RESPONSIBILITIES
- Lead the development and orchestration of integrated brand campaigns and tentpole moments, ensuring each activation is grounded in clear objectives, consumer insights, cultural relevance, and measurable KPIs.
- Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels.
- Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to ensure campaign ideas, messaging, timing, and execution are connected and mutually reinforcing.
- Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans that bring OLIPOP’s brand voice and consumer proposition to life.
- Monitor brand, cultural, category, consumer, and campaign performance signals to proactively identify opportunities, risks, and optimizations.
- Lead cross-functional workstreams for new product launches, partnerships, flavor moments, and brand-building campaigns, ensuring work is delivered with quality, cohesion, and accountability.
- Analyze campaign performance and partner with channel owners to synthesize learnings, optimize future plans, and connect results back to brand and business objectives.
- Manage project budgets within scope and recommend how to best allocate spend to maximize brand impact, campaign effectiveness, and business outcomes.
- Help strengthen integrated campaign planning practices by identifying process gaps, improving ways of working, and sharing best practices across the marketing function.
REQUIREMENTS
- 8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles, ideally within high-growth CPG, consumer brands, or culturally relevant lifestyle brands.
- Demonstrated experience leading integrated 360 campaigns across multiple channels such as creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty.
- Strong brand management fundamentals, including comfort with brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness.
- Proven ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans.
- Integrated campaign thinker who can see how the full 360 plan comes together across channels, partners, and consumer touchpoints.
- Strong brand management fundamentals with a communications-first lens — able to balance business objectives, consumer insight, cultural relevance, and creative quality.
- Clear, structured communicator who can align stakeholders, clarify next steps, and keep complex work moving without losing the bigger brand story.
- High-trust cross-functional partner who builds credibility through follow-through, sound judgment, and thoughtful influence.
- Comfortable operating in ambiguity, proactively identifying disconnects, and course-correcting before work becomes fragmented.
- Pragmatic, resilient, and optimistic operator who can maintain momentum across multiple workstreams in a fast-moving environment.
- Experience partnering with creative, agency, and channel teams to shape briefs, campaign narratives, activation plans, and post-campaign learnings.
- Proficiency with relevant marketing, consumer insights, and performance tools; experience with POS, panel data, CRM, analytics platforms, Nielsen, IRI/Circana, or Numerator is a plus.
REPORTS TO: Director Brand Marketing
COMPENSATION: $115,000-$135,000 base salary + bonus
HOW WE WORK
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