Description
The Team + The Role
Pendo is rebuilding for the AI era, with new products, new buyers, and new ways to deliver value to customers. The Customer Growth and Lifecycle function sits at the center of that shift, helping turn customer engagement into a deliberate, repeatable, compounding growth motion. This team connects product usage, customer behavior, experimentation, and lifecycle programs to help customers get more value from Pendo.
As Director, Customer Growth & Lifecycle, you will own the lifecycle motion from first login to fully embedded power user. You will design the experiments, programs, and data-driven interventions that make engagement intentional rather than accidental, using Pendo’s own platform and analytics to understand what moves adoption, retention, and expansion. You will also lead a team of approximately five Adoption Managers and Pendo’s Center of Excellence / Product Operations function.
This is a role based in-office in Raleigh or New York, or Remote in the East Coast.
What this looks like day-to-day
- Customer lifecycle ownership: Build, iterate, and optimize the full digital customer journey from onboarding through expansion. You will start with functional lifecycle infrastructure and make it more measurable, scalable, and compounding.
- Behavior-to-action strategy: Use Pendo’s own analytics to identify where users find value, where they drop off, and which interventions move the needle. You will scope and prove your own work rather than waiting on an analyst to define the opportunity.
- Scaled Pendo-on-Pendo execution: Act as one of Pendo’s most important internal practitioners of the product. Design and ship cross-channel experiments across in-app guides, email, NPS, segmentation, and other lifecycle channels that show customers what great product engagement looks like.
- Roadmap influence: Bring front-line visibility into customer behavior directly into product conversations. Your insights will help shape feature decisions and improve how Pendo builds for adoption, retention, and expansion.
- Team leadership: Develop and lead a team of approximately five Adoption Managers while also guiding Pendo’s Center of Excellence / Product Operations function. You will set direction, coach the team, and raise the operating ceiling while staying close to the work.
Who You Are
Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.
You're a builder, not a maintainer.
You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Directors of Customer Growth & Lifecycle don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.
You're AI-curious - genuinely.
You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
Must-haves
- 7+ years of experience in product growth, lifecycle design, or growth marketing in software.
- Experience running lifecycle or growth programs in a product-led SaaS company where the end user and economic buyer are different people.
- A proven track record of moving product adoption and retention metrics, including clear examples of programs you shipped and the measurable impact they created.
- Experience building and leading a team of growth or lifecycle professionals focused on the customer journey.
- Strong data fluency, including the ability to scope, query, analyze, and prove the impact of your own work without creating an analyst dependency.
- Hands-on experience with experimentation, including forming hypotheses, testing quickly, learning from results, and shipping improvements.
- Power-user experience with Pendo.
- Daily use of AI tools, with a clear point of view on where they accelerate growth, lifecycle, and customer engagement work.
Nice-to-haves
- Experience designing lifecycle programs that connect digital onboarding, product usage, retention, and expansion.
- Experience using customer conversations alongside behavioral data to understand motivation, friction, and value realization.
- Experience influencing product roadmap decisions through customer behavior insights and lifecycle learnings.
- Experience leading a Center of Excellence or Product Operations function.
About Pendo
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.
Compensation: The expected base salary for this role is $190,000 - $220,000.
Benefits: United States benefits include highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off.
EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
Similar jobs
Est. 178,829 USD
The Team + The Role Pendo’s Customer Engineering team is the technical backbone of the company’s pre- and post-sales customer motion. The team supports growth by bringing technical ownership across the full customer life…
Est. 167,500 USD
The Team + The Role Pendo is the AI-powered analytics and adoption platform for builders. It connects a portfolio of apps and agents, bought and built, to user success and business outcomes. The Product team builds the t…
Est. 160,000 USD
Lead, Center of Excellence The team + the role The Pendo Center of Excellence (CoE) sets the standard for how Pendo uses Pendo. We bring together in-app and email engagement, Product Operations, and growth strategy to en…
Est. 217,567 USD
The Team + The Role Pendo’s Customer Engineering team is the technical backbone of the pre- and post-sales customer motion. The team brings together work that has historically sat across Customer Success, Technical Accou…
Est. 162,500 USD
Sr. Product Manager, Analytics The team + the role Pendo is the AI-powered analytics and adoption platform for builders. The Product team builds the tools that help software teams understand how their products are used,…
Est. 160,000 USD
The Team + The Role Pendo's Product Marketing team translates what we build into why it matters. The team works at the intersection of product, revenue, and marketing, owning the narratives, positioning, and go-to-market…
Est. 202,500 USD
The Team + The Role Pendo's People team connects business strategy to the people systems, decisions, and leadership practices that help the company scale. The team partners across the business to build an organization th…
Est. 83,500 USD
The Team + The Role Pendo's Business Development team fuels our go-to-market motion. The team is often the first point of contact for companies that may become Pendo's next customers, and it plays a critical role in buil…
Est. 142,500 USD
The Team + The Role The Core team builds features and platform capabilities that power critical areas of the Pendo product experience. The team supports high-stakes customer use cases, shapes how systems evolve over time…
Est. 131,500 USD
The Team + The Role Mind the Product Training helps organizations build better products by connecting them with product management expertise, training, and advisory services. Through a network of trainers and product lea…
Est. 153,700 USD
The Team + The Role Pendo’s Professional Services team is part of the broader Strategy & Transformation organization. The team helps customers transform how they operate, not just how they use Pendo, through technica…
Est. 157,500 USD
The Team + The Role The Product Design team at Pendo works closely with senior product leaders and sits at the center of product strategy and delivery. The team operates close to both the problem and the build, using LLM…
Est. 222,650 USD
The Team + The Role Software is being written faster than ever, and AI coding agents are accelerating how teams build and ship. Novus is Pendo's answer to what happens after software ships: helping fast-moving teams unde…
Est. 112,500 USD
The Team + The Role Pendo’s Technical Support Engineers are the diagnostic and strategic layer between customers and the product. This small, global team sits within Engineering and partners daily with Product, Engineeri…
Est. 170,000 USD
The Team + The Role Pendo’s Commercial Sales organization drives revenue growth across growth-stage and SMB customer segments. The team helps customers understand, adopt, and expand the value they get from Pendo while cr…
Est. 119,500 USD
Software Engineer, Full Stack The Team + The Role Pendo spent a decade helping companies understand how people use their software. Agents are the next surface, and this team builds the product for it: customers install P…
Est. 150,000 USD
The team + the role Pendo's Data & GTM Intelligence org exists to make the revenue organization faster, smarter, and more effective. We sit at the intersection of data, AI, and GTM execution. We hold ourselves accoun…
Est. 150,000 USD
The team + the role Pendo's Data & GTM Intelligence org exists to make the revenue organization faster, smarter, and more effective. We sit at the intersection of data, AI, and GTM execution. We hold ourselves accoun…
Est. 215,000 USD
The Team + The Role Pendo’s Commercial Sales organization drives revenue growth by helping Mid-Market customers understand, adopt, and expand the value they get from Pendo. The team partners closely with customers and in…
Est. 262,500 USD
The Team + The Role Our Emerging Team is focused on building AI Products for our product experience (PX) platform. We build from the ground up to explore, prototype, and ship AI-native experiences that change how softwar…
Est. 69,000 GBP
Sr. Software Engineer The Team + The Role Pendo's engineering teams build the product experiences that help customers understand, improve, and act on product usage data. This team is focused on AI-powered features that t…
Est. 112,500 USD
The Team + The Role Pendo’s Business Systems team keeps the company running smoothly across our global office footprint. The team owns the systems, infrastructure, automations, and day-to-day support that help Pendonauts…
Est. 312,500 USD
The Team + The Role Our Emerging Team is focused on building AI Products for our product experience (PX) platform. We build from the ground up to explore, prototype, and ship AI-native experiences that change how softwar…
Est. 250,000 USD
The Team + The Role The Pendo for Agents team builds Pendo's AI and agent product area, a large greenfield surface where much of the architecture is being defined as the team builds. This team operates at the center of a…
About the Team This team builds an AI-native predictive analytics platform that embeds ML and AI-driven insights directly into production Go-To-Market workflows — powering real-time decisions at scale. The team owns the…
Est. 120,000 GBP
The Team + The Role The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands. This is a rare o…
Est. 80,000 EUR
The Team + The Role Pendo is hiring a Senior Account Executive for our Commercial Sales team in Munich, Germany to drive new business across our the DACH region to target prospect accounts. This role is built for high-pe…
Est. 171,000 USD
Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies, and private-sector institutions address society’s challenges with unprecedented…
Est. 210,000 USD
Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies, and private-sector institutions address society’s challenges with unprecedented…
Est. 210,000 USD
Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies, and private-sector institutions address society’s challenges with unprecedented…