Description
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.
The Digital Marketing Director will join PolyAI's rapidly growing marketing team and own the digital and account-based marketing engine behind our growth strategy. This is a senior, individual contributor role with real ownership over how we spend, target, and show up for our highest-value accounts — serving as the primary liaison to our paid media agencies, the architect of our account-based marketing approach, and the strategic backbone for how nurture, webinar, and content programs come together across the business.
Responsibilities:
- Serve as the primary liaison to our paid media agencies, owning strategy and channel allocation recommendations across paid social, search, display, and programmatic, and bringing data-backed budget recommendations to leadership
- Design and maintain our ABM tiering methodology — from strategic named accounts to broader programmatic targeting — and ensure it's applied consistently across every team using it
- Run high-value account targeting directly across channels including LinkedIn, connected TV (CTV), person-based advertising platforms (e.g., Influ2), and out-of-home (OOH)
- Architect the cadence, structure, and content flow for nurture programs and webinars, building a framework that scales across multiple audiences and campaign teams
- Own the strategy and vendor relationships for content syndication programs that fuel top-of-funnel demand
- Define the target audience and strategy behind in-person, high-touch programs (like executive roundtables), partnering with our events team on delivery
- Report on channel performance — CPL, ROAS, CTR, and account engagement — on a weekly cadence, broken out by segment
Minimum skills and experience:
- 10-15+ years of experience in digital marketing, with significant, senior-level experience managing relationships with paid media agencies
- Demonstrated experience building and running ABM programs at scale
- Experience architecting nurture and lifecycle marketing programs
- Strong analytical and budget management skills, with the ability to present clear recommendations to senior leadership
Preferred skills and experience:
- A collaborative, influence-driven working style, with a track record of aligning cross-functional teams without formal authority over them
- Comfort using AI tools (e.g., Claude) to move faster on strategy, reporting, and campaign development
- Experience with AI platforms
We provide a competitive salary range for this role - which is $215,000-$275,000 - depending on level and experience. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role.
Benefits
💰 Participation in the company's employee share options plan
🏥 Comprehensive health coverage for you and your loved ones
👪 Life Insurance
◻️ STD and LTD
💰 The opportunity to contribute to the company's 401k plan
🏝 Flexible PTO policy + 11 designated company holidays
📚 Annual learning and development allowance
🏡 We're all about making WFH work for you - that's why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!
🧡 Enhanced parental leave
👨👩👧 Company-funded fertility and family-forming programmes
🌸 Menopause care programme with Maven
🌎 Sabbatical Program: 5-week paid sabbatical available after 5 years of employment
At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.
Our core values are:
Only the best
We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.
Ownership
We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes.
Relentlessly improve
We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI.
Bias for action
Our world moves quickly and so do we. We take calculated risks and we deliver impact fast.
Disagree and commit
We are all working toward the same goal. If we donʼt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all.
Build for people
We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation.
PolyAI is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status.
Kindly find the Privacy Notice for our recruitment process by following the link here. This document provides important information regarding how we handle your personal data throughout the recruitment journey.
Similar jobs
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 134,750 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 132,500 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 120,000 GBP
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 110,000 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 240,000 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 117,500 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 185,000 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 155,000 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 200,000 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
Est. 140,000 USD
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billio…
About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Est. 65,000 EUR
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Est. 60,000 USD
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Est. 224,000 USD
Senior Director, Organizational Transformation & Workforce Design Smartly is looking for a Senior Director, Organizational Transformation & Workforce Design to help shape how our organization evolves as we scale…
Est. 150,000 USD
VP of Marketing Prolific Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI tec…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
The Role: Building the Engine for AI Transformation Smartly’s Operations culture is evolving. We are building an intelligent, automated ecosystem that powers our entire global organization. As a Senior Solutions Engineer…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Est. 120,000 GBP
About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry…
Est. 120,000 EUR
We are looking for a Principal Engineer to join our Platform Group. As a leading technical expert, you will play a pivotal role in guiding our teams through some of the most complex technical challenges at Smartly. Your…
Est. 120,000 USD
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Est. 120,000 EUR
We are seeking a Senior Engineering Manager to join our 200+ product development organization and lead our Ad Performance Recommendation team. The team is responsible for developing an innovative AI-powered system that l…
Est. 167,380 USD
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about k…
Est. 80,000 EUR
We are looking for a Senior Machine Learning Engineer to join the AI Platform Team at Smartly! Our team works on helping marketers make the most of their ad creatives (images, video, text) and campaigns (product and perf…
Est. 120,000 EUR
We are seeking a Senior Engineering Manager to join our 200+ product development organization and lead our Ad Performance Recommendation team. The team is responsible for developing an innovative AI-powered system that l…