Associate Director, Product Marketing (Verticals)
PubMaticNew York, New York, United States · Posted 1 month agoDescription
About the Role:
We’re hiring Associate Director of Product Marketing - Verticals to join our growing marketing team. This is a high-impact, high-visibility role for a sharp, market-savvy product marketer who understands the nuances of regulated and high-stakes advertising categories and knows how to build programs that scale.
You’ll own go-to-market strategy and execution for PubMatic’s key verticals, anchored in high-growth regulated categories such as Political, Pharma, Gambling, and others, while also leading the charge into emerging and under-indexed verticals like Auto, Travel, and beyond. This is a role for someone who wants to build, not just maintain: building category presence, building sales confidence, and building the frameworks that let PubMatic punch above its weight in verticals that demand precision and credibility.
You’ll balance inbound work (bringing customer, market, and competitive intelligence back to product and commercial) with outbound execution (positioning, launch, enablement, and content) to ensure PubMatic’s vertical story lands with relevance and impact.
This role is based in New York City.
What You'll Do:
- Vertical GTM Strategy: Own the go-to-market strategy for PubMatic’s priority verticals, including Political, Pharma and Gambling, and lead the identification and activation of high-potential expansion verticals (Auto, Travel, and others). Define the narrative, the proof points, and the path to revenue.
- Launch Excellence: Build and execute repeatable launch processes for vertical-specific capabilities, packaging updates, and segment-driven initiatives, ensuring every launch is positioned to win.
- Sales Confidence: Enable sales teams to confidently engage vertical buyers, not just with what PubMatic offers, but why it matters to their specific compliance requirements, audience strategies, and performance goals.
- Market Expansion: Partner with sales teams to create vertical-specific programs that grow share of wallet in existing accounts and break into new client segments within each category.
- Product + Market Fit: Partner closely with Product to synthesize customer, market, and competitive insights into business cases and strategic recommendations that shape the roadmap and ensure our capabilities evolve to meet the needs of priority verticals.
- Demand Acceleration: Work with marketing to develop content strategies, thought leadership, case studies, category reports, that build PubMatic’s credibility and fuel adoption within key verticals.
Who You Are:
- Vertical Market Fluency: Deep familiarity with the dynamics, regulations, and advertising sensitivities of regulated and emerging advertising categories, or a demonstrated ability to get up to speed quickly in complex categories.
- Ad Tech Foundation: Solid understanding of programmatic advertising, how buyers, sellers, and data interact , and how vertical-specific requirements (brand safety, compliance windows, audience restrictions, performance) shape strategy.
- Scrappy Execution: Proven ability to move quickly, test and learn, and deliver results in environments with high expectations and finite resources.
- Launch Leadership: Comfort running vertical-specific launches and programs with autonomy, from positioning and messaging through enablement and field activation.
- Sales-Led GTM Expertise: Familiarity with sales-driven motions and how to enable cross-sell and upsell within complex, high-compliance accounts.
- Market Intelligence: Ability to synthesize competitive dynamics, buyer trends, and regulatory shifts into actionable insights for product and commercial teams.
- Communication Skills: Ability to distill complex category dynamics into clear, compelling narratives, in writing, in presentations, and in front of clients and prospects.
Outcomes That Define Success:
You’ll be measured by your ability to:
- Establish a repeatable, high-quality vertical GTM playbook that can scale across new categories.
- Build sales confidence and category fluency across the high-growth and emerging verticals.
- Serve as PubMatic’s internal expert and external voice on vertical market dynamics, feeding intelligence back to product and commercial.
- Drive measurable growth in vertical revenue, adoption, and new demand from targeted client segments.
- Identify and activate at least one net-new vertical expansion with a clear go-to-market rationale.
Additional Information
Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.
Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.
Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
About PubMatic
PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.
Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.
#LI-HYBRID
Compensation Disclosure
In accordance with applicable law, the below salary range provided is PubMatic’s reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package.
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