Description
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does Social Listening & Engagement Analyst do at WPP Production?
We are seeking a highly analytical, proactive, and strategically-minded Social Listening & Insights Expert to be the eyes and ears of the brand in the digital landscape. This critical role will be responsible for monitoring, analyzing, and interpreting online conversations across social media, news sites, forums, blogs, and digital communities to provide actionable insights that inform and enhance strategies across Corporate Communications, Public Affairs, PR, and Digital.
The ideal candidate will translate complex data into clear, compelling narratives, identifying emerging trends, potential risks, and significant opportunities within the fast-paced FMCG and consumer brand ecosystem. We are particularly interested in candidates who have worked with luxury, premium, or lifestyle brands — or those who possess a strong understanding of the luxury world, including premium consumer behavior, cultural relevance, brand perception, exclusivity, and high-end communication ecosystems.
This role requires someone who is deeply attuned to internet culture, consumer sentiment, influencer ecosystems, and reputation management in real time. The candidate should be comfortable working in a fast-moving environment, proactively identifying risks and opportunities while delivering strategic insights that support business and brand objectives.
Key Responsibilities
A. Social Listening, Monitoring & Intelligence
- Design, configure, and manage advanced social listening queries, dashboards, and tracking frameworks using industry-leading tools (e.g. Brandwatch, Sprinklr, Talkwalker, Meltwater, and NetBase Quid).
- Monitor and analyze brand mentions, consumer conversations, competitor activity, influencer discourse, emerging trends, and relevant cultural moments across social media, forums, blogs, news platforms, and digital communities.
- Track conversations related to campaigns, launches, partnerships, corporate initiatives, and reputation-sensitive topics in real time.
- Identify key influencers, communities, creators, and emerging voices relevant to the brand and target audiences.
- Conduct competitive benchmarking, share-of-voice analysis, and sentiment tracking across brands and categories.
B. Insights, Analysis & Strategic Recommendations
- Translate large volumes of social and digital data into clear, concise, and actionable insights for PR, Corporate Communications, Public Affairs, Marketing, and Digital teams.
- Identify emerging consumer behaviors, pain points, white spaces, and opportunities for storytelling, innovation, or strategic communication.
- Detect reputational risks, negative sentiment spikes, misinformation, or potential crises early and provide timely alerts with contextual analysis.
- Analyze campaign performance, audience engagement, sentiment shifts, and cultural relevance to measure effectiveness and optimize future strategies.
- Provide nuanced insights into premium and luxury consumer behavior, cultural trends, aspirational positioning, and brand perception where relevant.
C. Reporting & Stakeholder Communication
- Develop and deliver daily, weekly, monthly, quarterly, and ad-hoc reports, dashboards, presentations, and executive summaries.
- Present findings and strategic recommendations to senior leadership and cross-functional stakeholders in a compelling and easy-to-understand manner.
- Create post-campaign and post-event analysis reports highlighting impact, sentiment, audience response, and key learnings.
- Support leadership teams with real-time insights during sensitive issues, announcements, launches, or high-visibility moments.
Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Please contact careers@wppproduction.com if you need the job advert or form in another format.
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