Description
Sales Play Manager, Revenue Operations
Location: Remote, United States
About the Role
We are seeking a detail-oriented and proactive Sales Play Manager to join our growing team in a newly created role focused on Sales Plays execution. This position is critical to the success of our go-to-market strategy, partnering closely with GTM leadership, Sales, Marketing, and Field Enablement teams to design, launch, and optimize Sales Plays that drive revenue growth.
As the Sales Play Manager, you will own the end-to-end execution of Sales Plays, from data sourcing and account matching through launch, monitoring, and continuous improvement. This is a highly collaborative, hands-on role requiring strong technical skills in Salesforce, sales cadencing tools, and Excel, combined with excellent communication, problem-solving abilities, and a self-starter mentality. You'll be working in a dynamic, evolving program where adaptability and attention to detail are essential. As a member of our growing Revenue Operations team, there will be opportunities to expand your skills and grow within the organization.
Key Responsibilities
Sales Play Execution & Data Management
- Build and manage target account lists based on propensity-to-buy attributes including industry, annual revenue, customer status, geographic territory, and other segmentation criteria
- Identify existing Leads and Contacts to target within Sales Plays and source additional contacts using tools such as ZoomInfo and Cognism
- Perform advanced data matching to align companies from external sources with existing Salesforce Accounts using data matching methodologies
- Partner with SFDC Administrators to execute bulk uploads of new Accounts, Contacts, and Leads, ensuring data quality, required field population, and adherence to validation rules
- Add prospects to the appropriate sales cadencing tool (High Velocity Sales/Salesforce Sales Engagement, SalesLoft, or Outreach.io) with proper assignee and engagement allocation
- Validate and scrub all data against suppression lists (opt-outs, competitors, do-not-contact) and ensure compliance with data quality standards before loading into Salesforce
Stakeholder Collaboration & Alignment
- Collaborate with GTM Leadership to define Sales Play participants, territory assignments, and ownership structures; facilitate Sales leadership reviews to resolve ownership conflicts and finalize account assignments
- Partner with Marketing and Field Enablement teams to align on lead intake processes, campaign associations, and play timing
- Train GTM teams on leveraging tools involved in Sales Plays, including cadencing platforms, Salesforce reporting, and play-specific processes
- Proactively communicate timelines, dependencies, and resource requirements to stakeholders; drive accountability to ensure plays launch on schedule
Monitoring, Reporting & Continuous Improvement
- Monitor key performance indicators (KPIs) for active Sales Plays, including engagement rates, conversion metrics, pipeline impact, and seller activity
- Build and maintain Salesforce reports and dashboards to track play performance and provide visibility to stakeholders
- Own play performance reporting and share insights with leadership and cross-functional stakeholders based on data analysis, seller feedback, and data quality observations
- Participate in post-play retrospectives to capture lessons learned and drive incremental improvements to the Sales Play process
- Collaborate with Revenue Operations peers to maintain and update Sales Play process documentation, including standard operating procedures, lessons learned, and best practices
Data Governance & Quality Assurance
- Own data quality standards for Sales Plays, ensuring all records meet required field criteria, suppression list validations, and formatting consistency
- Identify and resolve data load errors immediately post-execution; troubleshoot assignment failures, routing errors, and validation rule issues
- Maintain suppression lists and manage data enrichment workflows to ensure compliance and data accuracy across all plays
Qualifications
Required Experience & Skills
- 2-4 years of experience in Revenue Operations, Sales Operations, Marketing Operations, or related GTM operations role; OR experience as a Sales Development Representative (SDR/BDR) with hands-on prospecting, list-building, and cadencing tool experience
- Experience working in mid-sized B2B environments preferred; must be comfortable learning and navigating complex organizational structures, including sales territories, routing logic, and GTM team hierarchies
- Deep knowledge of Salesforce architecture and data model; advanced permissions and data access experience strongly preferred
- Advanced Salesforce reporting skills, including building complex reports and dashboards; familiarity with filters, formulas, and cross-object reporting
Similar jobs
Est. 120,000 USD
Enterprise Applications Manager Location: Remote, United States About the Role We are seeking a highly technical and strategic Enterprise Applications Manager to join our CRM & Revenue Technology team within Revenue…
Est. 85,000 USD
WHAT WE ARE LOOKING FOR & IDEAL CANDIDATE
Est. 55,000 GBP
WHAT WE ARE LOOKING FOR & IDEAL CANDIDATE
Est. 65,000 EUR
THE OPPORTUNITY The way B2B revenue teams operate is fundamentally reshaped by AI and most organizations haven’t caught up yet. The ones that move now won’t just be more efficient; they’ll see things their competitors ca…
Est. 80,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 110,000 USD
About Nebius: Nebius is leading a new era in cloud infrastructure for the global AI economy. We are building a full-stack AI cloud platform that supports developers and enterprises from data and model training through to…
Est. 115,000 USD
Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led u…
Est. 120,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 120,000 USD
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.…
Est. 90,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 120,000 USD
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.…
Est. 140,000 USD
About Lucid At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning v…
Est. 120,000 USD
Company Introduction WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provid…
Est. 80,000 GBP
Lead Marketing Commercialisation Manager – United Kingdom (Remote) About the role Convera is looking for a results-driven Lead Marketing Commercialisation Manager to join our Marketing organization. In this role, you wil…
Est. 95,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 115,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 115,000 USD
Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, a…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
Est. 60,000 GBP
Business Development Manager (SME ) – London As a global leader in commercial payments that powers international business by moving money with ease, Convera is seeking a Business Development Manager ( SME ) to drive sale…
Est. 35,000 GBP
About AvePoint AvePoint is the unifying Trust Layer for AI. AvePoint enables more than 28,000 organizations and 6,000 channel partners to protect, secure, and govern their entire AI estate across data, infrastructure, AI…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
Est. 120,000 USD
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.…
Est. 80,000 USD
Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Mi…
Est. 140,000 USD
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.…
Est. 120,000 PLN
Senior Business Development Manager - Warsaw As a global leader in commercial payments that powers international business by moving money with ease, Convera is seeking a Senior Business Development Manager to support B2B…
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.…
Est. 85,000 USD
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, w…
At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to desig…
Est. 55,000 GBP
Why Choose Bottomline? Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 tri…