Description
COMPANY OVERVIEW
Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.
If you’re interested in joining our mission, click the below links to join our team today!
MISSION STATEMENT
At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY
Cresco Labs is seeking a Regional Field Marketing Manager working remotely out of the Massachusetts area. This role will focus on building relationships and supporting key accounts throughout the Massachusetts market. We don’t believe in a typical day or week. We embrace challenges and are rewarded by overcoming objections to achieve goals. This individual will partner with our national corporate team, wholesale retailers, and external account managers.
CORE JOB DUTIES
- Be the expert on the brands, business, and cannabis category. Share that knowledge and passion with others
- Support the go-to-market process of new products to drive demand and create new news for Cresco Labs House of Brands portfolio
- Be seen as an industry leader and help drive conversation to safe and fun use of cannabis
- Utilize Canva and Hotbox (internal creative agency) to build marketing materials that highlight Cresco Labs House of Brands products
- Identify and implement opportunities to expand our retail presence while demonstrating value to our retail partners
- Manage the MA Brand Field team to oversee the further growth of our key retailers in their specified territories
- Support Brand Field team when needed to schedule and execute In-Store Activations and be the face of the brand(s) to Budtenders and consumers
- Establish strong working relationships with decision-makers, managers, and Budtenders within key account list, becoming a trusted resource and partner, helping them excel in their roles
- Educate and excite Budtenders and key stakeholders on brands, product benefits, consumer need states, and industry trends
- Provide in-market training, support and ensure quality standards are inline
- Plan and develop merchandising, menu placement, and visibility strategies
- Produce layout plans for stores and maintain store shelves and inventory
- Collaborate with key accounts to create attractive sales floor displays and make sure that our product is prominently displayed
- Utilize your sales and marketing skills to focus on driving the brand(s) in-store presence to increase distribution and sales through the following:
-
- Increase brand(s) visibility on shelves as well as sell in new products
-
- Provide Budtenders with talking points, sales tips and training
-
- Support clients with effective POS and merchandising
-
- Provide account with in-store activations to help sell the brand
- Schedule and execute consumer events to help drive demand and trial of new products.
- Build monthly pre-reads, and After-Action Reviews in partnership with local team and Regional Marketing Director.
- Run quarterly Region meetings with sales, marketing, and cross functional teams reporting learnings and action insights from the field
- Partner with the Regional Marketing Director and General Manager on state-by-state budget allocation, Brand Field team KPIs, and sales support tools
ADMINISTRATIVE RESPONSIBILITES
- Complete all administrative responsibilities in a timely and accurate manner
- Maintain proper records for all expense reports and ensure they are completed on time with receipts attached on a w
Similar jobs
Est. 80,000 USD
Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Mi…
Est. 150,000 USD
Who is Trace3? Trace3 is a leading Transformative IT Authority, providing unique technology solutions and consulting services to our clients. Equipped with elite engineering and dynamic innovation, we empower IT executiv…
Est. 85,000 USD
About the Brand Laneige is a globally renowned Korean skincare brand with over 25 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing,…
Est. 65,000 USD
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings. Since 2002, we have expanded to more than 40 loca…
Est. 80,000 EUR
WHY JOIN ALO? Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives an…
Est. 80,000 EUR
WHY JOIN ALO? Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives an…
Est. 40,000 USD
As a leader and innovator in the snack food industry for over 50 years, J&J Snack Foods provides branded snack foods to foodservice and retail supermarket outlets across the U.S. Its products include such icons as SU…
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experienc…
Est. 125,000 USD
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, w…
Est. 120,000 PLN
Senior Business Development Manager - Warsaw As a global leader in commercial payments that powers international business by moving money with ease, Convera is seeking a Senior Business Development Manager to support B2B…
Est. 140,000 USD
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, w…
Est. 80,000 USD
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings. Since 2002, we have expanded to more than 40 loca…
Est. 85,000 USD
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings. Since 2002, we have expanded to more than 40 loca…
Est. 44,800 USD
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premi…
Est. 85,000 USD
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings. Since 2002, we have expanded to more than 40 loca…
Est. 65,000 USD
The Enviva team is driven by our shared vision for a renewable energy future. We are a fast-growing, purpose-driven, global energy company specializing in delivering sustainable wood bioenergy solutions. We are the world…
Est. 85,000 USD
AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's…
Est. 55,000 USD
Showroom Sales Representative About Schumacher Schumacher & Co. is an innovative interior design company that is disrupting the $150 billion-dollar global interior design industry. We are a technological leader on th…
Est. 80,000 EUR
Senior Business Development Manager Italy – Milan As a global leader in commercial payments that powers international business by moving money with ease, Convera is seeking a Senior Business Development Manager to suppor…
Est. 57,000 USD
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premi…
Est. 65,000 USD
Client Service Supervisor 📍 Austin, TexasOn-site The Customer Service Supervisor (CSS) position is to sit on-site with our client and oversee multiple sites or projects. The position is responsible for daily service del…
Est. 60,000 USD
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings. Since 2002, we have expanded to more than 40 loca…
Est. 140,000 USD
About Lucid At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning v…
Est. 85,000 USD
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s po…
ROLE: ACCOUNT EXECUTIVE TEAM: THE KITCHEN NORTH AMERICA LOCATION: TORONTO COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and soci…
Est. 95,000 USD
Company: Loenbro, LLC Business Unit/Department: Procurement Location: Las Colinas, TX/ On-site Reports to: Director of Procurement Employment Type: Full-Time FLSA Classification: Exempt About Loenbro Loenbro is a trusted…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 65,000 USD
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings. Since 2002, we have expanded to more than 40 loca…
Est. 65,000 EUR
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
Est. 85,000 USD
The Role As Project Manager, Land Use Entitlements on the Retail & Commercial Development team you will be responsible for tracking and management of permitting processes for New Store Openings and various Retail Dev…