Senior Associate, Consumer Promotions Strategy
DoorDash CanadaToronto, Ontario, Canada · Posted 1 month agoDescription
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
The Consumer Promotions Strategy team utilizes insights from data and hypothesis on consumer behavior to conceptualize, launch and optimize highly visible promotional campaigns that acquire, activate and retain consumers on the DoorDash platform across in-app and CRM channels. We own performance metrics related to incremental volume and efficiency from promotions and manage the overall promotional budget for Canada.
About the Role
We are looking for a Senior Associate to guide our consumer promotional campaigns and engage our consumers. A/B testing. We You will execute highly visible consumer campaigns across in-app and CRM channels to drive business growth and work to optimize them through experimentation and analyze a variety of complex data to obtain insights on consumer behavior and design targeted promotions that move our key success metrics.
You will report to a Manager, Promotion Strategy on the Promotions Strategy team.
You're excited about this opportunity because you will…
- Solve one of the company's hardest challenges: balancing growth with profitability
- Work with complex data sets to uncover valuable insights, and then use those insights to positively influence order rates of consumers
- Develop and launch promotional campaigns, including determining the optimal targeting, offer constructs, and in-app surfaces to drive activation, order frequency and retention.
- Run experiments and A/B tests to understand incrementality and optimize the consumer lifecycle
- Perform analysis to balance in-campaign incrementality with efficiency, long-term retention and payback
- Report on weekly campaign performance, perform deep dives as needed, and work on campaign readouts
- Work on cross-functional programs with Strategy & Operations (S&O), CRM, Analytics, Product and Brand Marketing
- Roll up your sleeves to solve weekly trends to improve conversion or volume by recommending tactics rooted in data along with surfacing their trade-offs
We're excited about you because you have…
- A Bachelor's degree or equivalent working experience
- 3-4 years of experience in pricing and promotions, growth marketing, marketing analytics, management consulting or business analytics
- Strong analytical skills with intermediate to advanced SQL skills; you can write queries from scratch to pull your own data and glean valuable insights
- Experience digging into large data sets to translate data into valuable business insights to make recommendations
- Experience with dashboarding tools (Mode, Sigma or Tableau)
- You can see the big picture of “why” and execute at the lowest level of detail to fully achieve the objectives to hit business key metrics
- You possess a strong bias for action and can balance accuracy with speed
Compensation
Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Similar jobs
About the Team The Canadian DoorDash Growth & Consumer team focuses on making DoorDash a more valuable and accessible part of consumers’ everyday lives. We identify opportunities to grow the business by improving aff…
About the Team The Canadian DoorDash Consumer Growth team focuses on building differentiated consumer experiences and supporting our Restaurants, New Verticals, and Ads & Promotions businesses. Our team provides an e…
About the Team New Verticals launched in 2020 to take the DoorDash marketplace beyond restaurants: it now spans 100,000+ grocery, convenience, alcohol, retail, and DashMart stores across the US and Canada. This team focu…
About the Team DoorDash's Consumer Lifecycle Marketing team in Canada is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement a…
About the Team DoorDash continues to grow in Canada and we are hiring a Senior Engagement Associate to be responsible for the strategic vision, development and growth of restaurant merchant partner relationships within o…
About the Team DoorDash's mission is to grow and empower local economies. The Consumer Lifecycle Marketing team in Canada is responsible for building lasting relationships with our customers through personalized, scalabl…
About the Team DoorDash is scaling its Canadian business at an unprecedented rate, and we are hiring a leader to be responsible for key merchant relationships, along with Manager responsibility within our wider Enterpris…
About the Team DoorDash is looking for a Strategy & Operations Senior Manager to help grow DoorDash’s International subscription business. We are seeking someone to join our team who can generate insights, conceptual…
About the Team The Dasher & Logistics team ensures every delivery is completed with speed, accuracy, and a positive experience for consumers, merchants, and Dashers. We own the health of our delivery marketplace — in…
About the Team DoorDash is building the future of local commerce through New Verticals, including grocery, convenience, retail, and other emerging categories. Our International New Verticals team supports the growth and…
About the Team The Dasher & Logistics team ensures every delivery is completed with speed, accuracy, and a positive experience for consumers, merchants, and Dashers. We own the health of our delivery marketplace — in…
About the Team The Dasher & Logistics team ensures every delivery is completed with speed, accuracy, and a positive experience for consumers, merchants, and Dashers. We own the health of our delivery marketplace — in…
About the Team The Operations Recruiting Team partners closely with Operations leaders to design and execute hiring strategies that bring exceptional talent into DoorDash — efficiently, thoughtfully, and at scale. As Doo…
About the Team Within Finance & Strategy, the Product Finance team partners closely with Engineering, Product, Accounting, Procurement, and other cross functional teams to support investment decisions across DoorDash…
About the Team The Sales Compliance team is responsible for designing and ensuring effective Sales Compliance and Controls across DoorDash’s sales organization. The Sales Compliance team is part of the larger Sales Strat…
About the Team The Integrity team is seeking a Strategy & Operations Senior Associate to help reduce fraud costs and drive solutions that safeguard the integrity of our platform. In this role, you’ll develop a deep u…
About the Team On the Outside Account Management team, we develop DoorDash partners to capture engagement, growth, and performance on our platform. We will establish success and build a plan to reach new heights while ac…
About the Team DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — help…
About the Team The Analytics team is looking for Data Analysts and Data Scientists to guide measurement, strategy, and tactical decision-making using Advanced Analytics approaches, as we expand our logistics platform acr…
About the Team Our team is dedicated to redefining the new customer experience on DoorDash. We aim to transform it into a seamless, red-carpet journey, utilizing advanced acquisition channels and strategies for effortles…
About the Team The ad sales team is responsible for the advertising vision, development and growth of our largest advertising partnerships. This team is seeking additional team members to build an industry-leading ads an…
About the Team DoorDash is building the world's most reliable on-demand, logistics engine for delivery! We're looking for experienced engineers to join our fast-growing engineering team to help us develop a 24x7, global…
About the Team DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — help…
About the Team New Verticals is a new, lean team at DoorDash. We’re building and scaling new ways to delight our customers, leveraging the DoorDash platform About the Role DashMart is a new team at DoorDash focused on bu…
About the Team Partner Managers are the face of DoorDash to some of our most valuable merchant partners. You'll work directly with business owners, bringing an action-oriented mindset and a relentless focus on growth. Yo…
About the Team DoorDash is building the world's most reliable on-demand, logistics engine for delivery. We are continuing to grow rapidly and expanding our Engineering offices globally! We are looking for Senior iOS Engi…
About the Team The Notification Platform team sits within Growth Engineering, powering DoorDash-wide notifications that connect consumers, dashers, merchants, and DoorDash across our Global markets. The platform delivers…
About the Team The Tax Platform team builds and operates the real-time tax calculation engine that powers every transaction at DoorDash — from customer orders to subscriptions, merchant fees, ads, etc. As a tier-0 servic…
About the Team DashMart is a store made possible by DoorDash. Customers order their convenience items in the DoorDash app, and our Warehouse Associates pick and pack those orders in a real, brick-and-mortar convenience s…
About the Team Help us build the world's most reliable, on-demand logistics engine for last-mile delivery! We're bringing on experienced engineers to help us create and maintain a 24x7, no downtime, global infrastructure…