Senior Associate, Consumer Retention Marketing, Canada Occasions
Remote · Posted 2 months agoDescription
About the Team
DoorDash's mission is to grow and empower local economies. The Consumer Lifecycle Marketing team in Canada is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We connect consumers with the most relevant products, merchants, and moments across the DoorDash ecosystem — including high-impact seasonal and cultural Occasions throughout the Canadian calendar.
About the Role
We are looking for a strategic, creative, and execution-oriented lifecycle marketer to join the Canada Consumer Lifecycle Marketing team. In this role, you will own CRM strategy and campaign execution for Occasions — key seasonal and cultural moments (e.g. Valentine's Day, Mother's Day, Canada Day, Thanksgiving, Boxing Day, and more) that drive some of the highest-impact order volume moments of the year.
You will be responsible for developing integrated CRM strategies that maximize customer engagement and order volume during these peak moments, while connecting moment-based campaigns to longer-term lifecycle retention. The ideal candidate can think big picture about occasion strategy in one moment and dive into the weeds of campaign execution and reporting in the next.
You're excited about this opportunity because you will…
- Own CRM campaign strategy for Canadian Occasions — develop and execute occasion-specific lifecycle programs across email, push, in-app, and SMS that drive customer engagement and order volume during key seasonal and cultural moments
- Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze
- Partner cross-functionally — collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to deliver cohesive, high-impact occasion campaigns
- Analyze and iterate — review campaign performance with analytics partners, identify trends, and make data-informed recommendations to continuously improve occasion strategies
- Connect occasions to lifecycle journeys — work with Lifecycle Marketing Managers to ensure customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs
- Stay current on best practices — monitor emerging trends in CRM, email, push, and SMS marketing and share learnings with the broader team
We're excited about you because you have…
- 4+ years of experience in CRM, email, or lifecycle marketing
- Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)
- Experience launching end-to-end lifecycle or promotional campaigns, including audience segmentation, targeting, QA, and performance analysis
- Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs
- Strong written and verbal communication skills
- Experience collaborating cross-functionally with creative, analytics, and product or strategy teams
- Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities
- Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope) is a plus
- Bachelor's degree or equivalent experience
Compensation
Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
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