Senior Social Media Manager
LAKE Weekend Wear, LLCSavannah, Georgia, United States · Posted 1 month agoDescription
The best brands become part of people's every day. They show up in the quiet moments, the celebrations, the traditions, and the memories customers return to again and again. At LAKE, social is where many of those moments are shared, and we're looking for a Senior Social Media Manager to help tell that story.
This role will shape how LAKE comes to life across social platforms, translating brand strategy into content that feels thoughtful, inspiring, and distinctly LAKE. From seasonal storytelling and product launches to creator partnerships and community engagement, you will ensure every interaction reflects our point of view and strengthens affinity for the brand.
You will partner closely with leaders across the Commercial division: Creative, eCommerce, Marketing, Retail, and Client Services to bring our brand to life in ways that are visually compelling, culturally relevant, and aligned to business objectives. You will balance long-term brand building with day-to-day execution, connecting strategy, storytelling, and performance to grow our audience and deepen engagement.
This is a role for a strategist and storyteller who understands both the art and science of social, can translate strategy into meaningful customer connection, and has the judgment to know what deserves a place in the conversation. You'll bring a strong creative point of view, an instinct for culture, and a passion for building community, helping more customers discover, experience, and connect with LAKE every day.
WHO YOU ARE
- A strategist and storyteller who understands how social media builds lasting customer connection and brand affinity.
- Equal parts creative and analytical, able to balance compelling storytelling with data-driven decision making.
- A strong brand steward with exceptional taste, editorial judgment, and attention to detail.
- Naturally curious about culture, consumer behavior, emerging platforms, and evolving social trends.
- A collaborative leader who enjoys partnering across departments to bring ideas to life.
- Energized by both the big picture and the details, with the ability to move seamlessly between strategy and execution.
- Passionate about building community and creating meaningful moments that strengthen customer relationships.
- Proactive, organized, and comfortable managing multiple priorities in a fast-paced environment.
WHAT YOU’LL DO
- Develop and execute a social media strategy that supports LAKE's business objectives, seasonal priorities, and long-term brand vision.
- Own and manage the social content calendar, ensuring a thoughtful balance of storytelling, product education, community engagement, and retail support.
- Partner with Commercial, Creative, eCommerce, Retail, and Customer Experience teams to bring campaigns, launches, and key brand moments to life across social channels.
- Lead the development of platform-native content that is engaging, visually compelling, and distinctly LAKE.
- Identify, cultivate, and activate creator partnerships that expand awareness, strengthen relevance, and deepen customer connection.
- Champion a consistent brand experience across all social platforms through strong storytelling, creative direction, and messaging.
- Develop strategies that grow audience, engagement, and community participation while maintaining brand integrity.
- Identify emerging platforms, trends, and cultural opportunities that keep LAKE relevant and differentiated.
- Oversee community management, ensuring thoughtful and timely engagement across social channels.
- Measure performance, derive actionable insights, and continuously optimize content, creative, and channel strategies to drive business impact,
WHAT YOU’LL BRING
- 8+ years of social media experience, ideally within a lifestyle, fashion, luxury, or premium consumer brand.
- Proven success developing social strategies that drive brand awareness, engagement, audience growth, and business results.
- Deep knowledge of Instagram, TikTok, Pinterest, and emerging platforms, with a strong understanding of platform trends and best practices.
- Strong creative and editorial judgment, with the ability to shape compelling, brand-right content and storytelling.
- Experience leading creator and influencer partnerships from identification and relationship management through activation.
- Analytical mindset with the ability to translate insights into strategic recommendations and action.
Similar jobs
Est. 85,000 USD
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate wit…
Est. 120,000 USD
At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity,…
Est. 65,000 USD
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
Est. 140,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 60,000 EUR
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 120,000 USD
Our Story Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved…
Est. 140,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 120,000 USD
About Liquid I.V. This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a compreh…
Est. 85,000 USD
About TEGNA TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million…
Est. 185,000 USD
About Liquid I.V. This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a compreh…
Est. 140,000 USD
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Est. 120,000 USD
Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into…
Est. 85,000 USD
Laneige is seeking a Social Media Community & Content Assistant Manager to join the Social Media Marketing Team in New York. This role combines strategic thinking, creativity, and community leadership, with a focus o…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 145,000 USD
About On Board Experiential (OBE) OBE is a global marketing agency that brings brands to life through culture-shaping experiences. For more than 30 years, we've partnered with iconic brands — including Nike, the NFL, JPM…
Est. 55,000 EUR
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
Est. 85,000 USD
Marketing Manager Location: Austin, TX (hybrid 3 days/week in office required); or Remote in Texas/Denver, CO Work Authorization Notice: Candidates must be authorized to work in the United States for the duration of empl…
Est. 65,000 USD
ROLE: ACCOUNT EXECUTIVE TEAM: THE KITCHEN NORTH AMERICA LOCATION: CHICAGO (HYBRID) COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
Est. 120,000 USD
About REP: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared…
Est. 120,000 USD
About AvePoint: Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to coll…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 140,000 USD
Director, Global Digital Content/Commerce Strategy Laneige | Location: Los Angeles (Hybrid) Reports to: VP, Global Brand and Consumer Activation Location Based in Los Angeles (Hybrid) Role Overview Laneige is one of the…
Est. 120,000 USD
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the righ…
Est. 120,000 USD
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s po…
Est. 85,000 USD
NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @net…
Est. 140,000 USD
Company Introduction WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provid…